Automobili Lamborghini, Animoca Brands, and Motorverse have teamed up to launch Fast ForWorld, an upcoming immersive platform that will revolutionize brand engagement through loyalty and gaming interoperability.

Animoca Brands said in a statement on Wednesday that
Automobili Lamborghini and Animoca Brands have announced the details of their collaboration to shape the future of immersive brand engagement in the automotive industry.

The pair will combine their digital and physical ecosystems to deliver groundbreaking experiences and extended loyalty for fans and customers.

This partnership marks Automobili Lamborghini’s first interoperable blockchain-based implementation of their iconic vehicles in gaming.

The collaboration is aimed at the creation of Automobili Lamborghini’s upcoming immersive platform, Fast ForWorld, where fans, gamers and owners will be able to experiment, play, interact, and collect digital collectibles while being rewarded for their engagement.

According to the statement, Fast ForWorld will work with Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture created by Animoca Brands, to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles.

Players will soon be able to buy, sell, own, and drive Lamborghini’s iconic super sports cars within a range of Motorverse games.

These super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience.

Fast ForWorld, designed, developed and deployed by Gravitaslabs, is set to become Lamborghini’s hub for digital engagement and Web3 initiatives, serving as an ecosystem for fans and partners to explore new experiences and benefits.

In its first version, going live on November 7th, 2024, the platform will feature a 3D wallet to store users’ digital items and interoperable features for users to interact and play with their cars.

To access the Fast ForWorld platform, fans will need to secure its first-ever digital super sports car — a Lamborghini Revuelto.

The car serves as the entry key to an interoperable ecosystem, and is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits both within the platform and beyond.

The interoperable Lamborghini Revuelto and its connected Genesis Capsules will be available globally in November 2024.

Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production.

The firm is a luxury car player with approximately 2,500 employees, a network of 185 dealers in 54 countries, and record-breaking 10,112 vehicles delivered in 2023.

Animoca Brands is a Hong Kong-based Web3 firm that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse.

Motorverse is a global open ecosystem and community for digital vehicles, racing games and motorsports where automobile and motorcycle enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, developed in partnership with leading automotive brands, top motorsport IPs including MotoGP™, Formula Drift, Formula E, and get access to real-world experiences including racing events, partner loyalty programs, and more.

Gravitaslabs is a technology company and creative studio working with iconic global brands to define and execute their digital and Web3 strategies.

DeLorean Motor Company inks partnership with Animoca Brands’ Motorverse for Web3 racing games