ALVA, a mobility solution provider for two-wheeler electrification, has on Monday announced a strategic collaboration with Google Cloud aimed at boosting customer experience, loyalty, and demand for its electric two-wheelers.
ALVA said in a statement that the has chosen Google Cloud as its primary cloud services provider and is leveraging its artificial intelligence (AI)-optimized infrastructure, and data cloud and AI technology to drive targeted innovation across four key pillars.
These pillars are advancing targeted research and development (R&D) efforts, empowering customer service teams with personalized customer insights, improving productivity of sales staff, and supercharging marketing efforts through the generation of locally-relevant content.
“Electrification is transforming the mobility sector, and we have a goal to make one in every three electric two-wheelers in Indonesia an ALVA vehicle within the next three to five years,
“Google Cloud’s data cloud and AI technology are critical to helping us derive data-backed insights that will inform R&D and experiences at every touchpoint in the customer journey, ultimately accelerating the adoption and demand for electric vehicles (EVs),” said Purbaja Pantja, Chief Executive Officer, ALVA.
By integrating data silos across the organization in BigQuery, he noted the firm’s R&D team can use AI to analyze common rider behavior and how to address them in ways that not only delight riders but also advance our competitive advantage.
To lay the foundation for a data-backed approach to customer experience, ALVA uses Google Cloud’s industry-leading unified data platform, BigQuery, to integrate structured and unstructured data across the organization, such as data from enterprise resource planning (ERP) systems, customer relationship management (CRM) platforms, and internet of things (IoT) sensors installed on its two-wheelers; as well as data from other services within the broader Google ecosystem that ALVA is currently using, such as Google Ads, Google Maps, and Android Auto.
Google Cloud’s open approach to data enables ALVA’s databases to be connected with those of their external partners, bringing all relevant data into a single platform for visibility.
ALVA is also looking at optimizing employee experiences, specifically in the area of personalized marketing and sales with the power of AI-powered data analysis.
It is also looking into leveraging enterprise-ready gen AI capabilities like Vertex AI Search and Conversation to enable marketing teams to extract insights and recommendations from its data repository in natural language to support the creation of marketing content customized to the needs of specific audience groups at speed and scale.
“The automotive industry is undergoing a fundamental shift as markets strive to achieve carbon neutrality, and we’re excited to be supporting green mobility leaders like ALVA as they continue to push the boundaries of innovation to meet their customers’ evolving requirements,” said Fanly Tanto, Country Director, Indonesia, Google Cloud.
“Our collaboration with ALVA is a great demonstration of how leading-edge data analytics and AI can help businesses stay ahead of disruption,
“Working together, we’re proud to be able to help boost Indonesia’s broader transition to EVs in alignment with national goals to reduce emissions,” she added.
ALVA is a new electric motorcycle brand from Ilectra Motor Group (IMG), part of PT Indika Energy Tbk, to create a comprehensive lifestyle mobility solution.
Google Cloud is a global cloud firm providing AI, infrastructure, developer, data, security, and collaboration tools.