MOVETIX, the global ticketing platform for events and concerts on the Malaysia-based AirAsia MOVE app, has announced a strategic partnership with Ticketmelon, one of the region’s premier ticketing and event technology platforms, to enhance ASEAN’s event booking experience.

This collaboration will see Ticketmelon’s extensive inventory of over 300,000 tickets across the ASEAN region integrated into the AirAsia MOVE app, offering travelers and event-goers a seamless experience to book flights, accommodations, event tickets and even airport transfers —all within a single, convenient app, AirAsia MOVE said in a statement on Thursday.

According to the statement, this partnership comes at a time where live events tourism is growing at unprecedented rates, with sports tourism leading the way valued at $564.7 billion and is expected to almost double in value to $1.33 trillion by 2032, while music tourism is projected to contribute an additional $13.8 billion, more than doubling its current valuation of $6.6 billion.

“We want to make everyone’s dreams of attending any event or concert, wherever in ASEAN, into a reality, and make it as affordable as possible,

“AirAsia MOVE, our online travel agent (OTA) platform is not just about booking hotels and flights, but about giving you experiences that you have never dreamt of. We look forward to working closely with the Ticketmelon team…,” said Tony Fernandes, Chief Executive Officer of Capital A and Executive Chairman of MOVE Digital.

Hassan Choudhury, Chief Executive Officer of MOVETIX by AirAsia MOVE, commented that they are in very exciting times, especially driven by the region’s young, dynamic population and increasing disposable income who are part of a growing global fanbase who will spend to travel to iconic live events such as sports and concerts.

“With the integration of Ticketmelon’s event listings into AirAsia MOVE, travelers will have unprecedented access to a wide range of concerts, festivals, and events, making it more convenient than ever to plan their entire trip in one place,

“We look forward to working hand-in-hand with Ticketmelon and leverage each other’s strengths to bring the best of live events to the region,” he added.

According to him, with this integration, users can expect a more comprehensive travel experience, whether they are planning a weekend getaway to attend a music festival or organizing a trip to catch a major sporting event.

“The future of travel and event booking in Southeast Asia has never looked brighter,” he said.

Panupong Tejapaibul, Chief Executive Officer of Ticketmelon, added they have witnessed tremendous growth in the events sector across the region, with Ticketmelon emerging as a key hub for music and entertainment events.

“This partnership with AirAsia MOVE marks another significant milestone for us, as two leading regional companies come together to elevate the experience of music and event tourism,

“The exponential growth potential of this industry is clear, and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN,” he added.

He noted that through this partnership, Ticketmelon will gain access to AirAsia MOVE’s large and engaged user base, enabling them to tap into new markets and demographics.

“Meanwhile, AirAsia MOVE continues to expand its offerings, solidifying its position as ASEAN’s favourite travel companion by being the go-to platform for all travel-related needs in the region,” he said.

AirAsia MOVE, formerly known as airasia Superapp is an online travel agent+ (OTA+) providing a seamless and personalized experience for travellers at the best value in ASEAN and beyond.

AirAsia MOVE’s ecosystem includes OTA services such as flight bookings from over 700 airlines, including the low-cost carrier AirAsia and over 900,000 hotels world-wide plus airport transfers, events and experiences, insurance, duty-free shopping and more, underpinned by integrated financial services by BigPay, as well as a loyalty program, AirAsia Rewards.

Ticketmelon is a ticketing and event technology company, offering a seamless blend of cutting-edge ticketing solutions, cashless payment systems, innovative in-event digital features, and live streaming services.

Founded in 2015, Ticketmelon has grown to serve over 1.7 million users and 3,400 organizers worldwide, with more than 1 million tickets sold annually.

The firm a strong presence across the region, with offices in Singapore, Thailand, Vietnam, Malaysia, the Philippines, and Indonesia.

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