Malaysia External Trade Development Corporation (MATRADE) has concluded a cooperation with HYT Cross Border Sdn Bhd on Thursday as part of its ongoing efforts to enable and empower Malaysia micro, small and medium enterprises (MSMEs) to begin their cross-border journeys and assist those who are currently expanding into the region.
MATRADE said in a statement that this strategic collaboration, which comes under a memorandum of understanding between both signatory parties, will see HYT as an enabler in the cross-border e-Commerce ecosystem that shall assist potential Malaysian companies in magnifying their export journey to China, Thailand and Singapore.
Signing this new partnership will enable MATRADE and HYT to work closely with MSMEs to onboard them for cross-border e-Commerce activities in those countries.
Cross-border services and solutions that HYT provides to Malaysian businesses include: merchant consultation; consultation on products certification and processing; multiple eCommerce marketplace engagement logistics, warehousing, and fulfilment processing digital marketing and branding e-Commerce platform management.
“Demand for Malaysian goods have been growing at a rapid pace, with a year-on-year increase of overall export trade,”
“Our finished goods, raw materials and ingredients, specifically those that have been Halal-certified, have directly contributed to this,” said Danny Tan, Founder and Managing Director, HYT.
He believes in this potential and want to support all Malaysian MSMEs who want to start their cross-border journey and connect with new audiences outside of Malaysia.
For MATRADE, this MoU is significant as it reflects MATRADE’s fundamental roles and many of government efforts in enhancing support capabilities for the MSMEs to expand their businesses through cross border e-Commerce.
Creating new international access pathways for the Malaysian MSMEs, this collaborative agreement also enables MATRADE to support qualified merchants with the onboarding of international e-Commerce platforms and thus increase the participation of MSMEs in the digital marketing and training under MATRADE’s programs.
“It is our mandate to assist Malaysian companies particularly MSMEs in amplifying their export capabilities with a strong emphasis on digitalization and sustainability,
“As the e-commerce revenue growing throughout the year, it is a clear indicator of the robust growth of cross border e-Commerce in Malaysia and with strategic partner like HYT, our Malaysian companies are poised to reach broader global customer base with e-Commerce and expand their global footprint efficiently,” added Hazimah Zainuddin, Senior Board Member of MATRADE.
HYT is a cross–border eCommerce platform, and trade export consultant and industry expert.
The firm aims to empower Malaysian merchants with easy and accessible onboarding for cross-border and international trade.
Its vision is to become the leading solution provide for Malaysian businesses in the global marketplace, transforming them into thriving international enterprises through innovative, seamless, and sustainable cross-border eCommerce solutions.
MATRADE was established in 1993 as the external trade promotion arm of Malaysia’s Ministry of Investment, Trade and Industry (MITI).
The agency’s primary role is to assist Malaysian exporters in developing and expanding their export markets.
Aligned with Malaysia’s commercial diplomacy efforts, MATRADE is the nation’s trade facilitator and champion of Malaysian-made products and services on the global stage.
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