RateHawk, a Dubai-based online business to business (B2B) booking platform for travellers, has on Wednesday launched a fully localized version for its target markets in Asia – Vietnam and Japan.

The entire system – including search pages, hotel profiles, booking forms, booking confirmations, and transaction notifications – is now available in Vietnamese and Japanese, RateHawk.

According to the statement, this localization ensures high-quality service for local partners in Asian countries in their native language.

The latest improvement will aid local travel professionals in making bookings, carrying out payments, checking information, and making changes to orders without any
language barrier.

It is noted that the platform is already available in 27 languages, including Thai, Chinese, and Korean.

RateHawk’s localization into local languages marks the next step in the company’s goal of penetrating the Asian market and equipping local travel professionals with advanced booking tools.

In June 2024, the firm took a significant step in its Asian expansion by establishing its first regional headquarters in Singapore.

This opening of a new hub and legal entity in Singapore provided local travel professionals with access to one of the industry’s largest hotel inventories – 2.6 million accommodation options worldwide – along with other services provided by the platform, such as booking flights, car rentals, and transfers in 150 countries.

“We believe there is great potential for our B2B booking platform in Asia,

“Growing operations and localization in all countries of this immense region are our priorities for the upcoming year. With our product available in more Asian languages, we
will be better positioned to fully deliver our innovative engine to local travel industry professionals,” said Jennifer Chua, Head of Business Development for Southeast Asia at RateHawk.

Launched in 2016, RateHawk is an innovative B2B booking platform developed by the Dubai-based company Emerging Travel Group, offering hotels, flight tickets, transfers, car rentals, and other travel-related services.

The firm employs over 500 professionals in commercial roles globally and has offices in Singapore, London, Berlin, Milan, Lisbon, Warsaw, Dubai, Limassol, and Wilmington.

The firm, which offers a web platform and a mobile app enabling partners to handle business remotely, saw its partners exceeds 80,000 travel professionals worldwide.

It offers its clients 2.6 million hotels and other accommodation types from over 100,000 properties contracted directly and 260 wholesalers, flight tickets from over 400
airlines, and transfers in over 150 countries.

Dubai travel tech firm RateHawk opens first Asian headquarters in Singapore