Hisense Malaysia, a global consumer electronics and appliances firm, has announced its collaboration with Sunway University to host “Beyond Glory Campus Cup”, a friendly inter-university football tournament between university football teams within the Klang Valley.
This collaboration not only underscores Hisense’s commitment towards enhancing the sport experience, but also marks a significant initiative to foster local youth sports development in Malaysia, the duo said in a statement on last Friday.
This event was held in conjunction with the UEFA European Football Championship 2024 (UEFA EURO 2024™), where Hisense is the official partner.
On July 7, Hisense Malaysia and Sunway University co-hosted a friendly football tournament at the Sunway University football field.
The event included teams from several esteemed universities including Tunku Abdul Rahman University of Management and Technology (TARUMT), Taylor’s University, The International Medical University (IMU) and Sunway University’s own football team.
Hisense Malaysia’s team also joined the tournament, culminating in a match against the winning team.
Through this event, Hisense Malaysia and Sunway University aims to promote the sport among local youths, and to foster healthy competition between universities.
This event not only celebrates football but also reinforces Hisense’s mission to make a positive impact on society through sports and technology.
“Hisense Malaysia is thrilled to partner with Sunway University to celebrate the spirit of football and support local youth sports,” said Derek Jin, Managing Director of Hisense Malaysia.
“Our goal is to inspire young athletes and promote healthy lifestyles, aligning with Hisense’s mission to improve people’s lives through our innovative products and initiatives,
“We look forward to even more opportunities where we can continue to promote and support the local youth sports scene,” he added.
Professor Sibrandes Poppema, President of Sunway University, added they are excited to collaborate with Hisense Malaysia for this event.
“It provides a wonderful platform for our students and those from other local universities to showcase their talent and passion for football,
“We firmly believe in the unifying power of sports to bring people together and nurture a strong sense of community spirit,” he added.
It is noted that Hisense’s involvement in EURO 2024 and local sports initiatives reflects its long-standing commitment to supporting and promoting sports.
From being the Chinese enterprise to sponsor major global events like the Australian Open, the European Cup, and the World Cup, Hisense has continually built bridges with consumers worldwide through sports.
This partnership with Sunway University further exemplifies Hisense’s dedication by encouraging youth participation in sports and enhancing lives through athletic engagement.
As an official partner of UEFA EURO 2024™ and the pioneer in display technology, Hisense aims to deliver the perfect game-watching experience and smart-life experiences through its cutting-edge TV products and home appliances.
This marks the third consecutive UEFA European Championship™ that Hisense has sponsored the event which provides a tremendous opportunity to continue to connect the Hisense brand with consumers around the world.
Hisense Malaysia is a subsidiary of Hisense Group, Ltd. established in 1969 and headquartered in Qingdao, China.
Having entered the Malaysian market for over 10 years, Hisense Malaysia offers an innovative range of technology products such as Laser Cinema, ULED TV, refrigerator, air-conditioners, chest freezers, washing machines.
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