Oretha Senior Care, a senior care provider in Malaysia, has announced the successful completion of its equity crowdfunding campaign, raising MYR 499,200 ($105,759) with co-investment from MyCIF.

Oretha Senior Care said in a statement on Wednesday that this achievement highlights the growing confidence in Oretha Senior Care’s mission to revolutionize senior care services in Malaysia.

This crowdfunding round marked the first opportunity for the public to invest in Oretha Senior Care.

According to the statement, the funds raised will establish their first elderly daycare center in Petaling Jaya, expand elderly concierge services, and introduce senior assisted travel services.

The goal is to expand to five centers by 2026 and achieve nationwide scalability by 2028, ensuring more seniors benefit from a more holistic approach to aging.

It is noted that Malaysia’s aging population, projected to reach 15.3 percent (5.8 million individuals) by 2030, presents a growing need for reliable senior care services.

Oretha Senior Care aims to address this challenge by becoming a one-stop service provider, offering comprehensive services including long-term care, daycare, concierge, travel, and home care for the elderly.

The funds will be used to expand the caregiver team, enhance technology for better service delivery, introduce new service packages, and increase partnerships with healthcare providers.

It is also noted that the firm’s vision is to enhance and expand senior care services across Malaysia, ensuring every senior receives personalized and compassionate service.

“The funds will help us expand our services, including operational aspects, transportation, and team training,

“This investment enhances our ability to provide top-quality care and support to the elderly,” said Oretha Herrera, Chief Executive Officer of Oretha Senior Care.

“Leet Capital has guided us throughout this journey, inviting the community to own a piece of Oretha Senior Care,

“We’re not just building a service; we’re growing a community-driven ecosystem where every voice, family, and senior shares in our success,” she added.

Meanwhile, Bikesh Lakhmichand, Chief Executive Officer of Leet Capital, said that the firm support promising Malaysian small and medium-sized enterprises (SMEs) like Oretha Senior Care in their fundraising journey.

“Our mission is to help businesses grow by providing necessary capital, empowering companies to realize their full potential and offer the public opportunities to invest in these companies,” he added.

Oretha Senior Care, founded by Oretha Herrera, is a provider of senior care services in Malaysia.

The firm offers a comprehensive range of services, including personalized home care, assisted living, and advanced medical care.

Leet Capital is a Malaysia-based equity crowdfunding platform.

Since being awarded its license by the Securities Commission in May 2019, the firm has been enabling investors to invest in highly vetted, high-growth businesses whilst providing an avenue for high-growth businesses to raise capital.

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