The Malaysia External Trade Development Corporation (MATRADE), has joined hands with TikTok Shop in the effort to intensify cross-border business opportunities through #ThisisMY Campaign.

MATRADE said in a statement on Friday that this collaboration between MATRADE and TikTok Shop is part of MATRADE’s Cross Border e-Commerce Development Program (eBizLink), an initiative under the 12 th Malaysia Plan (RMKe-12).

Tengku Zafrul Aziz, Minister of Investment Trade and Industry, said that this campaign would allow Malaysian businesses, distributors, and entrepreneurs to expand into Singapore.

“#ThisisMY will feature a series of exciting activities including knowledge sharing sessions and training on cross border e-Commerce, with at least 30 Malaysian companies assisted to generate RM15 million in sales”, he added.

Taking advantage of ASEAN Online Sales Day (AOSD), an annual event that promotes e-Commerce activities within ASEAN, #ThisisMY campaign will be intensified on 8 August 2024.

“We are excited to partner with TikTok Shop, being one of the largest social commerce platforms worldwide to effectively assist more homegrown Malaysian businesses, ushering them towards a greater height of success in the global scene,” said Reezal Merican Naina Merican, MATRADE’s Chairman.

Meanwhile Anuar Fariz Fadzil, Head of Public Policy for Malaysia at TikTok Shop said they are committed to nurturing the growth of local businesses in Malaysia.

“Through this partnership, we aim to enable their expansion and empower them to achieve new heights by unleashing their full potential on the platform,” he added.

This program attracts quality household brands from Malaysia including Julie’s Confectionary & Biscuit, Power Root’s Alicafe Coffee and Oriental’s Super Ring Cheese Snack to be featured in Singapore.

MATRADE partners Amazon Global to boost Malaysian brand owners cross-border e-commerce transactions