AliExpress, an international online retail marketplace, has officially welcomed David Beckham as its new global brand ambassador.

In this partnership, Beckham will help fans ‘Score More with AliExpress’ during UEFA EURO 2024, AliExpress said in a statement on Monday.

According to the statement, the global sport and lifestyle icon will help AliExpress consumers get closer to the action through a new UEFA EURO 2024 campaign that launches on Monday.

AliExpress users will have the chance to take part in a series of interactive games to win exclusive discounts and time-limited prizes, including match tickets.

It is noted that AliExpress is investing millions of Euros in discounts, deals and engagement during the games, as part of its increased investment into global consumer experience.

In addition, new and eligible AliExpress users will be entered into exclusive lucky draws with prizes to welcome them to the platform.

During the games from June 14 to July 14, AliExpress will also run an innovative ‘Shake and Win’ promotion, offering time-limited prizes following each goal of all games.

“AliExpress is helping fans get even closer to UEFA EURO 2024™ this summer, by offering them great prizes as the action takes place on the pitch,” said David Beckham.

Gary Topp, European Commercial Director of AliExpress, said AliExpress is excited to welcome David Beckham as the firm’s global ambassador ahead of the Summer of Sports that is set to kick off in Europe.

“Whether you’re a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA EURO 2024,” he added.

According to the statement, AliExpress continues to invest in its premium service AliExpress Choice, which offers consumers great selection, speedy shipping and hassle-free returns as well as millions in discounts and deals during UEFA EURO 2024.

UEFA EURO 2024 takes place June 14 to July 14 in ten host cities across Germany and will see 24 national teams compete.

Launched in 2010, AliExpress is a business-to-consumer (B2C) e-commerce platform enabling global consumers to buy directly from manufacturers and distributors in China and around the world.

In addition to the global English-language version, the AliExpress platform is also available in 17 other languages.

AliExpress is part of Alibaba International Digital Commerce Group.

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