Singapore-headquartered SQREEM Technologies, an artificial intelligence (AI) and digital behavior aggregator, has announced its definitive acquisition of Singapore’s TotallyAwesome, the contextual digital advertising platform specializing in youth marketing in the Asia-Pacific region.

The deal will integrate TotallyAwesome’s extensive reach of over 900 million users and human-curated whitelists with SQREEM’s proprietary AI technology to produce enhanced, precision-targeted web environments for young users and their families, significantly increasing safety in ad placements, SQREEM said in a statement on Wednesday.

Together, the pair will form the largest behavior audience repository on the planet, reaching over 2.4 billion consumers in 80 countries.

According to the statement, the acquisition strategically positions SQREEM to navigate the complex landscape of ethical youth marketing, especially as global conversations increasingly emphasize the responsible use of AI in targeting vulnerable audiences.

By extending SQREEM’s product suite to include comprehensive, age-appropriate solutions, the purchase combines SQREEM’s advanced AI-driven behavioral database and TotallyAwesome’s robust understanding of youth audiences and their digital experiences across 14 key Asia-Pacific markets, offering brands and agencies an unparalleled ability to reach millions of young consumers and parents in a safe and compliant way.

The acquisition also marks 400 percent growth for SQREEM over the past three years, fueled by the company’s recent acquisitions of AdTech firms Trade Indy and Gamma SSP.

This rapid ascension places SQREEM squarely on the path of becoming ASEAN’s first profitable AI unicorn within the next 12 months.

“SQREEM now offers the most comprehensive solution for advertising agencies and brands seeking to connect with youth audiences ethically and effectively,

“Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritizing safety and trust,” said Ian Chapman-Banks, Chief Executive Officer of SQREEM.

It is noted that the combined tech stack of SQREEM and TotallyAwesome will be accessible on a unified full-service platform, offering agencies significant cost reductions and improved operational margins.

TotallyAwesome’s existing team, approximately 100 strong across key markets including Singapore, Ho Chi Minh City, Melbourne and Sydney will merge with SQREEM’s global workforce to streamline operational processes and expand market reach, enhancing efficiency and market competitiveness.

“SQREEM’s acquisition of TotallyAwesome perfectly aligns with our strategy of curating high value audiences without cookies, drawing on our 9+ years of experience in marketing to kids, teens and families – and our more recent 18+ audience offering,

“With SQREEM’s cutting-edge AI technology solving the industry-wide challenge of activating against cookie-free intent-based audience segmentation, this union significantly strengthens both companies across all industry sectors.” shares Raja Kanniappan, Chief Executive Officer of TotallyAwesome.

GDPR-K and COPPA compliant, TotallyAwesome brings valuable assets to the partnership, including multi-channel contextual solutions, bespoke engagement strategies and content creation capabilities, said the statement.

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