Eesee, the United Arab Emirates (UAE)-based gamified marketplace has received an investment from Animoca Brands, a Hong Kong-based gaming firm.
Eesee said in a statement on Wednesday that as part of the partnership, Animoca Brands will provide its industry expertise and connections to Eesee, bolstering its goal to enhance the efficiency and experience of digital asset trading within the Web3 environment.
Eesee is a startup that allows users to place tiny bids on high value assets such as cryptocurrencies, non-fungible tokens (NFTs) and real-world assets.
It is a next-gen platform that offers gamified digital assets trading with a sense of community by allowing users to be a part of a larger and more dynamic digital world.
With over 1.6 million wallets already on its testnet, Eesee has more than tripled its user base and volume since the start of 2024, and 31 percent of Eesee users engage in more than 10 transactions per day.
According to the statement, the partnership with Animoca Brands will advance Eesee’s mission to become a one-stop liquidity solution for sellers.
With a growing community and over 2,000 tickets bought per day on the Eesee platform, the partnership with Animoca Brands will allow Eesee to reach a wider audience and strengthen its connections within the Web3 ecosystem through Animoca Brands’ portfolio of over 400 Web3 companies and projects.
Eesee previously raised over $3 million in funding rounds from SevenX Ventures, Maven Capital, and Momentum 6, as well as through high-profile crypto influencers such as Ivan on Tech, Pentoshi Gmoney, and others.
“If it wasn’t amazing enough to see the Eesee journey so far, having Animoca Brands – one of the most important companies in the industry – not only as an investor but also a partner is the cherry on top,
“We’re thrilled to work closely with the team at Animoca Brands. It will bring tremendous value to our ecosystem,” said Vova Sadkov, Founder and Chief Executive Officer of Eesee.
According to the statement, Eesee aims to provide the main features of the models of major auction platforms (e.g. eBay) and NFT marketplaces (e.g. Blur) with a twist, allowing users to place small bids on high value real life items as well as Bitcoin and other cryptocurrencies.
The rest of the bids are converted into funds that are staked on the Eesee platform, and can offer a potential return for all bidders.
Eesee also plans to launch later in 2024 on Blast, a layer 2 mainnet with native yield built on top of Ethereum, and which recently made headlines when its launch unlocked $2.3 billion of staked crypto for the first time.
“We’re excited about investing into Eesee and entering into a partnership that aligns strongly with the vision shared by both of our companies to bridge real-world assets into the Web3 landscape,
“We look forward to the progress and success of Eesee as the platform continues to grow and evolve,” said Yat Siu, the Co-founder and Executive Chairman of Animoca Brands.
Animoca Brands is a Web3 firm that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse.
The company develops and publishes a broad portfolio of products including original games.
The firm is one of the most active investors in Web3, with a portfolio of over 400 Web3 investments, both directly and through Animoca Ventures.