Mocaverse, the marquee growth network with an interoperable infrastructure layer of account, identity, reputation, and PointFi systems seeded by Animoca Brands, announced Wednesday it entered into various partnership agreements for strategic expansion of Mocaverse Partner Network in the South Korean market to bridge, integrate, and export Korean Web3 culture through a multi-partner activation plan in key sectors including K-pop, digital IP, GameFi, and others.

The activation plan will begin this week, Animoca Brands said in a statement.

Through Moca ID, Mocaverse’s on-chain identity system for Web3 gaming, culture, and entertainment, holders will be able to access a curated catalog of experiences provided in partnership with some of Korea’s biggest brands including Cube Entertainment, digital IP platform IPX (formerly known as LINE Friends), Korean Web3 gaming studios Planetarium Labs (creator of Nine Chronicles M) and Gomble Games (mobile game powerhouse), and Bellygom, the flagship non-fungible token (NFT) initiative launched by LOTTE Group (Daehong Communication).

By engaging in co-branded social IP activations and cross-program points swap missions with Mocaverse’s partners in South Korea, holders of Moca NFTs and Moca IDs will be able to immerse themselves in a series of well-crafted Web3 games and experiences while earning exclusive rewards and Realm Points, the PointFi system powering the Moca ID ecosystem.

Creative collaborations will include a (G)I-DLE x Mocaverse mashup video based on (G)I-DLE’s hit song “Queencard” and a phygital cross-over with LINE Friends collection to engage fans and onboard more retail users to Web3.

“Mocaverse is the hub of culture and entertainment in Web3, and we’re excited to bring our expertise across industries as South Korea becomes one of our core markets to watch in 2024,

“We see powerful opportunities for cross-project co-creation and celebrity-fan interaction,” said Alan Lau, chief business officer of Animoca Brands.

A representative from Cube Entertainment commented that fan engagement is always on top of our minds, and working with Mocaverse through Moca ID opens up different unique and meaningful ways to engage with their fans.

Logan, head of Digital Business of IPX, said they are extremely interested in the endless potential of Mocaverse.

“IPX has put a lot of emphasis on symbiotic growth of community and brand, and the Mocaverse team has been extremely cognizant of this and has achieved remarkable project and community growth,

“We are excited to partner up to expand this growth from both a Web2 and Web3 angle by bringing forward our respective unique strengths. Looking forward to the future of this partnership,” he added.

JC Kim, Co-Founder and Chief Executive Officer of Planetarium Labs, said as they join forces with Mocaverse to expand the reach of Korean Web3 culture, they are thrilled to contribute through our gaming expertise.

“Planetarium Labs is dedicated to crafting immersive experiences, and our collaboration with Mocaverse represents a significant step towards enriching the global Web3 community,

“Together, we look forward to creating innovative gaming content and fostering deeper connections with users around the world,” he added.

Chris Chang, chief business officer of Gomble Games, said they are thrilled and delighted to link their diverse and entertaining casual game content with Mocaverse users.

“Our goal is to offer the simplest and most enjoyable Web3 experience with a casual and immersive user journey,

“We are confident that through this partnership we can collectively take significant strides towards innovating user-friendly access and experience in Web3,” he added.

Samuel Kang, head of Web3 Business at Daehong Communication, commented that loyalty has been a core pillar at Daehong Communication’s Web3.0 project, and they are excited to partner with Mocaverse to expand the loyalty program to the Web3 space.

“This partnership not only will grant Web3 users access to Web2 benefits and rewards through a collaborative point swap program with the Mocaverse PointFi ecosystem but will also introduce exciting Web3 experiences to the existing community,” he added.

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