China-based artificial intelligence (AI) and speech technology provider IFLYTEK has announced a collaboration with Thailand entertainment technology firm Zense Entertainment and academic institution Chulalongkorn University, to accelerate advancement of Thai speech recognition.

The trio said in a statement on Thursday that they have signed a memorandum of understanding (MOU) for the partnership.

Through this partnership, the aim is to propel the development of cutting-edge Thai speech recognition technology to cover not only its multiple regional dialects but also to mark a significant milestone in the advancement of AI-driven language processing systems tailored specifically for the Thai language.

The primary objective of this collaboration is to optimize iFLYTEK’s Thai speech recognition engine by incorporating Chulalongkorn University’s linguistic insights and research.

This collaboration will enhance the accuracy, fluency, and usability of Thai speech recognition technology up to 95 percent plus accuracy.

Additionally, joining forces with Zense Entertainment as a media partner will strengthen iFLYTEK’s expertise and enable the creation of better AI solutions, empowering customers and partners alike.

This initiative aligns perfectly with iFLYTEK’s commitment to delivering innovative solutions that enable seamless interaction with technology in users’ native languages covering 123 languages.

Moreover, as part of iFLYTEK’s AI+media industry solutions, the collaboration will integrate the following cutting-edge features:
1. Smart Real – Time Text and Speech Translation of multiple regional Thai dialects and various languages worldwide, suitable for diverse applications such as international and
local conferences, seminars, and events.
2. Smart Interviewing: A comprehensive recording and transcription system designed specifically for reporters and press conferences.
3. Content Creation: An intelligent content creation platform offering comprehensive support for text, image, and video.
4. Subtitle Generation: Automation tools for post-production editing to streamline workflows.
5. Virtual Anchor: Automatic voice-over broadcasting by virtual anchors for post-production enhancements.

“We are committed to amplifying positive impact through global partnerships, Our wide range of AI solutions and services is designed to foster innovation, offering cutting-edge solutions in AI,” said William Zhou, Vice President, iFLYTEK Open Platform, President Overseas Business, iFLYTEK.

In collaboration with Zense Entertainment and Chulalongkorn University, he said they will utilize their expertise in AI and NLP technologies, complemented by Zense Entertainment’s contributions in entertainment and media insights and resources.

According to him, Chulalongkorn University will provide its academic prowess and linguistic expertise to bolster the collaboration.

“Together, we remain dedicated to amplifying positive impact through global partnerships, pioneering innovations, and technologies that enhance people’s lives,” he added.

Dr. Ekapol Chuangsuwanich, Principal Investigator and Dr. Supichai Tangjaitrong, Managing Director, CHULA UNISEARCH, Chulalongkorn University, said that it is always Chulalongkorn University’s mission to serve the Thai community and conduct cutting edge research and development.

“With this partnership with iFLYTEK and Zense Entertainment, we hope to bring our research and expertise in speech processing and NLP to a much wider audience and benefit the people of Thailand,

“We are also hopeful that the collaboration will also usher in new research directions and possibilities from having access to the vast amount of resources available from the media and entertainment industry and the technology prowess of iFLYTEK,” he added.

Varavuth Jentanakul, Chief Executive Officer of Zense Entertainment, said altogether with their strength in media and entertainment background and their vision to transform into media technology company, this extraordinary collaboration would surely bring multiple Thai language dialects with AI technology to connect with more than 123 languages around the world. 

“I believe very soon, language barrier obstacle for Thai people would be a thing of the past which will unleash a potential of various industries in Thailand that associate with foreign languages, especially those in media and entertainment, MICE tourism, finance and banking, education and many more industries with various applications and devices, 

“And most importantly, to stimulate Thai economic growth,” he added.

According to the statement, the partnership signifies a significant step forward in iFLYTEK’s mission to democratize AI technologies and promote linguistic diversity in the digital landscape.

Through strategic collaborations and investments in research and development, iFLYTEK said it remains at the forefront of driving innovation in AI-driven language processing solutions.

iFLYTEK Open Platform was launched in 2010 by iFLYTEK as China’s first Artificial Intelligence open platform for Mobile Internet and intelligent hardware developers.

As a cloud-based platform, the firm provides efficient and easy-to-use development kits, including TTS, ASR, and NLP SDKs, to developers from China and around the world.

As of April 2018, it has served more than 800,000 developers.

Zense Entertainment is known for its innovative content creation and media production.

The firm offers a range of services, including TV programming, digital content, and event management.

Established in 1917, Chulalongkorn University is Thailand’s oldest and one of its most prestigious universities.

Named after King Chulalongkorn (Rama V) and located in central Bangkok, it offers a broad range of programs across various faculties and institutes.

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