Animoca Brands Japan, a strategic subsidiary of Hong Kong gaming firm Animoca Brands Corporation Limited, announced Thursday the appointment of Kensuke Amo as its Chief Operating Officer, effective on February 1, 2024.

Animoca Brands said in a statement that Amo has a proven track record of launching non-fungible token (NFT) businesses and leading new crypto asset businesses at Coincheck, Inc as Managing Executive Officer.

“I am very pleased to join Animoca Brands, one of the world’s leading Web3 companies,

“Animoca Brands has a culture of open-mindedness, kindness, and good people who are straight-up about Web3 technology, and it is those qualities that I, as an outsider, found most wonderful as I collaborated with the company over the past 3 years,” said Amo.

As a strategic subsidiary of Animoca Brands, he said Animoca Brands Japan will make the most of its assets and network, including its more than 400 portfolio companies, while combining its knowledge and experience in business and rule-making in the Japanese Web3 industry to help Web3 take root in society.

Amo joined Recruit Co., Ltd. in 2007. After experiencing multiple new business development experiences, he joined Coincheck, Inc. in 2018.

He mainly oversees the department in charge of new business development, new handling of crypto assets, and liaison with industry associations, etc.

As an executive officer from 2020, he created new businesses such as the first NFT marketplace for crypto asset exchangers in Japan and the first IEO in Japan.

In 2021, he was a Representative Director of Coincheck Technologies, Inc..

He was appointed Managing Executive Officer of Coincheck, Inc. in June 2022, leading the NFT business and Metaverse business as the head of the three web domains.

He is also involved in the Expansion of “The Sandbox” and “Otherside” in Japan under the partnership signed by the company and Animoca Brands in 2020.

He presently is Advisors of Japan Crypto Asset Business Association (JCBA), Shibuya-ku Startup Ecosystem, Web3 project ”OASIS” and LIFULL Co., Ltd..

He is the author of “Textbook of NFT” and “Non Fungible Me” (Asahi Shinbun Publications Inc.).

“Until now, Animoca Brands Japan has played the role of connecting Japan and the rest of the world in the Web3 domain, such as overseas development of Japanese intellectual property and content (IP) and overseas IP development in Japan, in collaboration with partner companies,” Animoca Brands Japan Chief Executive Officer Daisuke Iwase said.

“Now that the transient Web3 boom has passed and only the essentials remain, I look forward to working with Kensuke, who has continued to lead the fields of Crypto Assets, NFT, and Metaverse in Japan, and has launched and successfully led several businesses, to take on various challenges at Animoca Brands Japan,” he added.

Established in 2021. Animoca Brands Japan is a leading global Web3 company with motorsport games portfolio that includes products made in collaboration with MotoGP™ and other leading motorsport brands.

Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.

The firm provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

Darewise, Animoca Brands Japan, Honda team up to co-develop Web3 automotive gameplay