Animoca Brands Japan, a strategic subsidiary of Animoca Brands, announced Monday that the firm and Apas Port Inc. have partnered with Cryptoys, a digital toy platform developed by OnChain Studios, to deliver a new toy experience to Japanese collectors.
Animoca Brands said in a statement that Cryptoys are high-quality digital toys that combine toys and entertainment to create an expansive entertainment universe for collectors, redefining the way they think about the word “play”.
It said Cryptoys have their own unique line of characters known as Zoo-F-O Escape ™, as well as beloved characters from Star Wars ™, Mickey and Friends™, and Masters of the Universe™, offering collectors a next-generation experience regardless of age.
It is noted that the Cryptoys experience begins by opening a blind-pack cube on the Cryptoys platform, then opening a blister pack and starting a digital collection.
The unboxing environments are an immersive 3D animated experience, tailored to brands and character lines that are both familiar and new.
Fans can choose to keep their toys in mint condition or unwrap them to watch as their characters animate and transform into spectacular toys with large personalities ready to show off their moves.
According to the statement, Animoca Brands Japan and Apas Port, as partners in Japan, will develop various activities to promote and communicate the appeal of this new form of experience.
“We’ve seen tremendous interest in Cryptoys from Japan and throughout the region overall. Through this partnership, we’re excited to expand the Cryptoys brand into Japan and connect with collectors directly,
“We have many new activations launching in the coming months, and we can’t wait to introduce those to Japanese collectors,” said Will Weinraub, Chief Executive Officer of OnChain Studio.
Daisuke Iwase, Chief Executive Officer of Animoca Brands Japan, said that together with its partners, Animoca Brands has the opportunity to introduce the attractiveness of Web3 through digital toys featuring characters widely loved in Japan.
“As a Web3 leading company leveraging cutting-edge concepts and technology, we aspire to not only cater to pioneering users but also to spread joy and excitement to those who have yet to experience this world,” he added.
Daisuke Sasaki, Chief Executive Officer of Apas Port, commented that he believes the partnership can create moments that resonate with the world by leveraging Web3 technology and a co-created community.
“I am very excited to support the expansion of Cryptoys in Asia in collaboration with Animoca Brands Japan, who with its parent company Animoca Brands provides strong support for the advancement of Web3,
“Together we will promote the appeal of Cryptoys’ digital toys as part of our vision for the future of play in the Asian market,” he added.
Apas Port is a creative company striving to deploy “kandou” to the new world of smart contracts.
The firm focuses on carefully curated IP and stories that could touch people’s hearts and produce Web3 content people could enjoy to the fullest, harnessing the power of the stage as our community.
In a blockchain world that tends to be inorganic, Apas Port was established to act as a passport that delivers aesthetic and excitement.
OnChain Studios was formed with a clear mission to engage, entertain, and empower the next generation of digital toy collectors of all ages around the world.
Its Chief Executive Officer Will Weinraub was inspired by his daughter’s obsession with collecting physical surprise pack toys.
In 2018 he co-founded OnChain Studios with Chief Technology Officer Emilio Cueto, Chief Experience Officer Alfonso Martinez, Chief Commercial Officer Freddy Oropeza, and Chief Operating Officer Jhonathan Torres.
Together, the team is reimagining toys for the next generation with the studio’s flagship digital product, Cryptoys.
Founded in 2021, Animoca Brands Japan (corporate name: Animoca Brands K.K.) is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a global Web3 company.
Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.
Animoca Brands Japan provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.