Malaysia-headquartered Etiqa General Insurance Bhd has collaborated with Southeast Asia’s first pet ecosystem platform Petotum and launched a pet insurance plan called ‘PAWer Insurance’.

This partnership ushers in a new era of responsible animal ownership and insurance, redefining how people purchase insurance online and advancing the veterinary industry in Malaysia, the companies said in a joint statement on Monday.

PAWer Insurance introduces innovative features including cashless admission at panel veterinary clinics and a seamless claims experience for pet owners. Beyond insurance, “PAWer Insurance” is poised to unlock the full potential of the veterinary industry in Malaysia and contribute to responsible animal ownership and animal welfare efforts, the companies said.

Key Highlights of “PAWer Insurance” and the Pioneering Collaboration:

Asia’s First Digital Pet Insurance with Cashless Admission: ‘PAWer Insurance’ is set to become the first-of-its-kind digital pet insurance in Asia, setting a new standard for the region with cashless admission at panel veterinary clinics. Pet owners can now access care for their beloved pets without the hassle of upfront payments.

Third-party liability coverage: Etiqa covers the cost of your pet causing injury or damage to others with a reimbursement up to MYR50,000.

Seamless Claims Experience: The collaboration between Etiqa General Insurance and Petotum streamlines the claims process, ensuring a seamless and stress-free experience for pet owners and veterinary clinics when seeking reimbursement for veterinary expenses.

Revolutionary Technology: Petotum, as the technology partner, has integrated its cutting-edge platform with Etiqa’s insurance solutions, reshaping the way pet insurance is purchased online. This innovation simplifies the process, making it effortless for pet owners to secure coverage.

Advancing the Veterinary Industry: ‘PAWer Insurance’ leverages the full potential of the veterinary industry in Malaysia, promoting access to quality pet care and encouraging responsible animal ownership practices.

Etiqa General Insurance Bhd and Petotum are also working closely with the veterinary industry, calling on veterinary clinics to register as panel vet clinics with Petotum. This partnership will help further streamline the healthcare process for pets and reinforce responsible animal ownership practices.

Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Bhd, said, “By leveraging on our combined expertise, Etiqa General Insurance aims to offer comprehensive insurance products that protects what matters most to pet owners, combined with seamless customer experience. Our collaboration with Petotum represents a significant leap in innovation within the insurance industry and sets a new standard for convenience.”

Afifah Basir, CEO of Petotum, stated, “Our platform’s integration with Etiqa General Insurance redefines the online insurance purchasing experience. This collaboration is a testament to the positive impact technology can have on the lives of pets and their owners. We believe it will not only benefit the pet industry in Malaysia but also serve as an example for responsible animal ownership worldwide.”

Malaysia-headquartered PETOTUM is the first pet ecosystem platform in Southeast Asia. The company said its innovative products and services are designed to help pet owners care for their furry friends as conveniently and efficiently as possible.

Etiqa is a multi-channel distributor of Insurance and Takaful products under Maybank Group. It has 10,000 agency force, 46 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.

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