GoodMorning Global Group, a Malaysia-based foodtech firm, has raised MYR 20 million ($4.41 million) via equity crowdfunding.

GoodMorning Global said in a statement on last Friday that the firm has raised the fund from 1,046 investors.

The firm’s Funder and Executive Chairman Dr. Lim Sin Boon acknowledged the success of the equity crowdfunding campaign as a milestone to the company’s commitment to enhancing consumer health and creating value for shareholders.

He reaffirmed the group’s dedication to contribute towards a shared global future, addressing challenges such as climate change, rising sea levels, and food crises through the promotion of affordable nutritional balanced plant-based protein food.

He attributed GoodMorning’s rise as the leading grain beverage brand in Malaysia, commanding a remarkable 70 percent market share, to the unwavering support and love of its patrons.

To combate global greenhouse gas emissions and food crises, GoodMorning Global has also forged strategic partnerships with private enterprises and academic institutions such as
Eastern Arrow LLC, University Tunku Abdul Rahman, and Tunku Abdul Rahman University of Management and Technology.

The company has also set in motion collaborative research projects in the fields of food and biotechnology.

The firm also highlighted its commitment to promote affordable and nutritionally balanced plant-based protein food on a global scale.

Looking ahead, Lim emphasized that GoodMorning Global is poised to explore boundless opportunities in the vast global market, marching steadfastly towards sustainable development.

Dr. Charles Cheng Fang Chin, Chief Executive Officer and Chief Financial Officer of GoodMorning Global Group, has also highlighted the company’s commitment to global collaboration in addressing the challenges of food security through innovative solutions in plant-based protein and biotechnology.

“World population growth poses a significant challenge to ensure food security. For GoodMorning Global, these challenges are also opportunities for innovation and transformation,

“We have prepared ourselves for these challenges with pioneering work in biotechnology,” he said.

He also said the firm is poised to expand its reach beyond Malaysia and strengthen connections with the global community.

Collaborating with international partners, he said the company aims to drive food and biotechnology innovation, paving the way towards a sustainable future that benefits future generations.

Established in 2008, GoodMorning Global is Malaysia’s food technology and multi-grain company.

The company actively engages in research and production of plant-based protein and multi-grain products, committed to providing affordable plant-based balanced nutrition for Malaysia and global communities.

Driven by innovation, quality, and service, GoodMorning Global strives to become a world food technology company that promotes health, supports sustainable agricultural and food industry development.

Malaysia’s Incite Foodtech acquires Eatcosys to create ASEAN’S retail tech ecosystem