Philippine market insights start-up Agile Data Solutions Inc. has on Wednesday announced an annual net revenue of PHP 27 million ($494,347) for 2023, with cost of goods sold (COGS) conservatively sitting at 37 percent.

In a statement, Agile Data Co-Founder and Chairman Jason Gaguan attributed the revenue growth to its sustained clientele of international fast-moving consumer goods (FMCG), telecommunications, and technology companies.

“It is our loyal base of customers, local and international companies, who want their consumer and market data fast and reliable that fuels our growth,

“Their continued trust and reliance on our services is what inspires us to continue to evolve quicker and better”, said Gaguan.

Agile Data gathers the insights they provide their clients through their data collection app, Hustle PH.

The company boasts an active base of 50,000 users acquired organically without any social media marketing spend.

“Our thousands of Hustlers, as we call our Hustle PH app users, continue to grow mainly through word of mouth and some kind-hearted influencers who share our story for free,

“We just suddenly see spikes in our users and find out a day or two after a famous content creator made a video about us. It just makes us very happy that people organically discover and grow to love our data-sharing and collection app,” said Gaguan.

Agile Data started in 2021 and went into full operation in 2022, immediately going head to head with the giants of the market research field, leveraging their data gathering and data organization technology to deliver results faster, more accurately, and largely more cost-efficient.

Gaguan said that the firm’s product-first mentality and fiscal discipline that powers users makes the firm thrive in the ultra-competitive startup environment.

“We just follow two very basic business principles: always improve the product daily and always earn much more than what we spend,

“With those at the forefront of every decision we make, we are ensured that we can continue to delight our clients and thrive in any economic or business environment,” he said.

He also said the firm continues to find ways to scale its business through its technology rather than by spending massive amounts of cash.

“From my point of view, that is real sustainable growth,” he added.

The Agile Data Solutions Inc. team comprises industry experts in market research, data science, software development, communications research, and field operations.

The group banded together in 2020 trying to make sense of the chaotic consumer market brought about by the Covid-19 pandemic – creating consumer behavior models.

Hustle PH is a firm revolutionizing the market research landscape by making insights accessible to businesses of all sizes.

With a combination of speed, hyper-targeting, and efficient pricing, the firm caters to Fortune 500 companies, micro, small and medium enterprises (MSMEs), and start-ups.

Leveraging the power of the crowd, it taps into a vast network of hustlers across the country to provide real-time data for agile and timely decision-making.

The firm offers a solution for gathering essential market insights via trade checks and brand health tracking to answering specific market queries.

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