Moloco, a United States firm in operational machine learning (ML) and performance advertising, has announced that investors including Fidelity Management & Research Company and Singapore-based global investor EDBI, have become its shareholders via secondary stock transactions.

Moloco said in a statement on Wednesday that Fidelity Management & Research Company has acquired Moloco shares from Korea Investment Partners (KIP), a Series A investor.

These recent transactions value Moloco at more than $2 billion, an increase of more than 40 percent since its Series C valuation of $1.5 billion in 2021.

These transactions resulted from secondary share sales, and Moloco did not receive any primary proceeds.

These transactions come as Moloco continues to see rapid growth across its portfolio of software solutions powered by machine learning.

“Moloco continues to gain traction on its mission to empower businesses of all sizes to grow using operational machine learning,” said Ikkjin Ahn, Chief Executive Officer and Co-Founder of Moloco.

According to him, the firm continues to grow quickly while remaining highly profitable and cash-flow positive.

He said that the firm’s unique financial profile allows them to invest into new products such as its Retail Media Platform and our monetization solution for streaming media and over-the-top (OTT) providers.

He also said the support of KIP enabling the firm success over the years.

Moloco has grown revenue by more than 5 times in the two-year period from 2020 to 2022 and finished 2022 with over $200 million in revenue.

The company has been profitable for 12 consecutive quarters.

Moloco is a firm aims to empower businesses of all sizes to grow through operational machine learning (ML).

With its ML platform for growth and performance, app publisher and e-commerce marketplace can now unlock the value of their unique, first-party data.

Moloco was founded in 2013 by a team of ML engineers and has offices throughout the United States, the United Kingdom, Germany, Korea, China, India, Japan, and Singapore.

It is noted that Moloco’s Demand Side Platform enables performance advertisers to purchase media on more than 2 million apps using an automated system powered by machine learning and optimized for outcomes.

It helps customers expand their performance advertising spend beyond the big tech companies to the open internet while achieving results that only the most sophisticated machine learning systems can deliver.

Today, more than a thousand global advertisers use this platform to acquire customers and generate real value.

Meanwhile, Moloco’s Retail Media Platform (RMP) is an enterprise software solution that enables online marketplaces and retailers to build their own ML-powered advertising business.

The platform utilizes Moloco’s advanced ML infrastructure and proprietary models to help customers launch profitable advertising businesses in a matter of weeks.

Moloco has enabled customers to activate over 10,000 advertisers in a single day due to its automated user experience and powerful machine learning models.

RMP is a flexible solution with implementations for customers in diverse industries including luxury goods, food delivery, furniture, and travel.

Moloco’s solution for streaming media and OTT, on the other hand, is an enterprise software solution that enables media owners to accelerate their advertising business with machine learning.

Moloco’s full-funnel solution enables streaming companies to offer both brand and performance ads, expanding their total market opportunity, and increasing ads revenue.

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