Apar Technologies, a global software services and consulting company headquartered in Singapore, has on Wednesday announced its strategic investment in BigTapp Analytics, a Singapore-based data analytics services and solutions provider powered by artificial intelligence (AI).

Apar Technologies said in a statement that this investment marks a significant milestone in Apar Technologies’ commitment to expanding its data analytics offerings for customers in Singapore, Malaysia, Thailand, United Arab Emirates (UAE), India and the United States amongst others.

Underscoring data-driven decision-making in today’s business landscape, it said BigTapp’s expertise in data analytics, data engineering and data science, will enable Apar Technologies to achieve its strategic growth objective of doubling its customers within three years.

Supporting Singapore’s Smart Nation vision and the national emphasis on digital transformation, the company seeks to fuel digitization in various sectors such as financial services, retail / fast-moving consumer goods (FMCG) and manufacturing.

Apar Technologies said that in all types of market conditions, data analytics is central to business strategies to seek out new opportunities and mitigate risk.

Fuelled by the rise of artificial intelligence in enhancing personalized consumer experiences, it said the global data analytics market size is expected to grow at a compound annual growth rate (CAGR) of around 30 percent.

Emphasizing on the positive outlook for the industry, Kushal Desai, Investor and Board Member, Apar Technologies, said that as long-time investors in the technology sector, the scale advantage and impact potential of BigTapp was clear to them.

“BigTapp’s approach to delivering AI driven data and analytics solutions will be a game changer as organizations become more agile in their strategies and business operations and embrace Generative AI,” he said.

Rohit Gandhi, Group Chief Executive Officer of Apar Technologies, said the firm is excited about the possibilities this partnership opens for both organizations.

“Big Tapp will leverage the strong geographic presence of Apar Technologies globally,

“BigTapp’s deep technology expertise will support our customers in unlocking valuable insights from their data, driving innovation and in gaining a competitive advantage,” he said.

Sai Sudhakar, Co-Founder and Chief Executive Officer of Apar Technologies, said that with BigTapp, the firm has the unique opportunity to build upon their complementary portfolios and offer a full suite of services and solution offerings, improving their competitive edge in the industry.

Venkata Narayanan, Founder and Chief Executive Officer of BigTapp Analytics, said that the firm’s generative AI powered solutions are receiving strong market traction across industries.

“Apar Technologies’ investment comes at the right time and will fuel our research and development (R&D) roadmap to further develop AI and generative AI capabilities for our customers in the financial, manufacturing and FMCG industries with goals such as enhanced customer experience and optimal and sustainable supply chains,

“Joining forces will enable us to accelerate innovation, drive growth while delivering enhanced value to our customers and employees,” he added.

BigTapp Analytics is a data engineering and analytics service provider empowering businesses to transform data into actionable insights, driving better decision-making and improved business outcomes.

According to the statement, BigTapp Analytics will continue to operate as an independent company within the Apar Group.

Apar Technologies is a technology services and solutions provider delivering innovative and cutting-edge services to customers worldwide.

The firm has a strong portfolio of services and solutions across automation, customer relationship management (CRM), cloud, internet of things (IOT), custom application development, collaborative development centers, human resource tech and technology consulting.

With an employee base of over 2400 professionals, the firm operates in multiple countries across Asia Pacific, Middle East and the Americas.

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