TDCX, a Singapore-based digital customer experience (CX) solutions provider, has launched its 29th campus in São Paulo, Brazil, as it continues its global expansion.
The new campus houses a team of 120 multilingual customer experience specialists who provide world-class player support on behalf of one of the world’s biggest video game developers, publishers, and esports tournament organizers， TDCX said in a statement on Thursday.
The Brazil campus is the latest in a series of geographic expansions by TDCX.
Over the last three years, TDCX has opened campuses in Colombia, Romania, South Korea, Türkiye, and Vietnam, deepening its coverage for clients.
According to the statement, Brazil’s business process outsourcing segment is projected to reach a market value of $4.9 billion by 2027, representing a compound annual growth rate (CAGR) of close to 8.5 percent over 2023 to 2027.
TDCX’s Brazil campus complements its existing campus in Colombia and strengthens its ability to support client needs in North and Latin America.
“Brazil offers many advantages as a delivery center location. Through our campus here, we will be able to provide strong support for international clients across North and Latin America,
“We will also be able to tap the local workforce, which is highly skilled and tech-savvy,” said Laurent Junique, Founder and Chief Executive Officer of TDCX.
According to him,tThe outsourced CX services industry is at a very exciting point.
“Advancements in technology such as generative artificial intelligence (AI) are enabling us to rethink how we approach CX on many fronts,
“This includes enhancing the experience we offer end users through greater personalization and faster response times,” he said.
Among service providers such as TDCX, he said it opens ways for the firm to automate processes further and generate insights through data analysis for stronger predictive capabilities and process improvements for its clients.
“The launch of our campus in Brazil is another example of our commitment to continue investing in our capabilities and geographic reach to enhance our offerings to our clients,” he added.
TDCX has been growing from strength to strength in the gaming vertical.
Its revenue from the gaming segment in FY2022 increased by 71 percent year-on-year.
By establishing a campus in Brazil, TDCX has been able to expand its scope for a key gaming client.
It now supports the client’s operations globally through its sites in Brazil, Japan, Korea, Malaysia, Türkiye, and Vietnam.
It is noted that TDCX’s team of player support agents, many of whom are gamers, are well-versed in the game and deeply understand player expectations and the developer’s vision for it.
This enables TDCX to consistently deliver high standards of support for its gaming clients and scale quickly when needed.
Located in the heart of São Paulo, TDCX’s Brazil campus is conveniently in the Paraíso district that boasts modern office buildings, interspersed with restaurants, pharmacies, shops, and gyms.
The campus is fitted with a multipurpose space to promote greater well-being among employees.
To support its growth in Brazil, TDCX is also actively seeking talented individuals to join the team.
TDCX is a firm provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, to build customer loyalty, and to protect their online communities.
The firm helps clients achieve their customer experience aspirations by harnessing technology, human intelligence, and its global footprint.
It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming, and e-commerce.
The firm employs more than 17,800 employees across 28 campuses globally, specifically Singapore, Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain, Colombia, Türkiye, and Brazil.
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