Malaysian premium supermarket chain Jaya Grocer, has launched its first membership program, leveraging the Grab platform.

The membership, which is accessible right on the Grab app, aims to enhance consumers’ overall shopping experience by allowing them to conveniently earn and redeem GrabRewards points at all Jaya Grocer outlets nationwide, Jaya Grocer said in a statement on Friday.

Elaborating on the new membership program, Adelene Foo, Chief Executive Officer of Jaya Grocer and Managing Director of Grab Malaysia, said the group’s aim was to leverage Grab’s technology to create a seamless and rewarding experience.

“By integrating with an established loyalty program like GrabRewards, consumers not only gain additional opportunities to earn GrabRewards points, but in turn, an additional avenue to use their GrabRewards points,” she said.

Moreover, she said with rising concerns surrounding the cost of living, this initiative is part of the group’s commitment to connect Malaysians to affordable and accessible convenience.

“Moving forward, we hope to further enhance our Jaya Grocer membership by exploring even more possibilities to add value to the lives of Malaysians,” she added.

According to the statement, the new Jaya Grocer membership powered by Grab is the company’s first membership program that aims to reward consumers with loyalty points on every purchase they make at Jaya Grocer outlets nationwide.

These will then be accumulated as GrabRewards points and conveniently housed within the Grab app.

Jaya Grocer Membership is powered by Grab, offering the same loyalty programme in enabling you to earn GrabRewards Points when consumers shop at Jaya Grocer in-store or via GrabMart.

It is noted that the new Jaya Grocer membership is a free membership that is automatically activated when a purchase is made either in-store or on the Grab app.

Consumers will earn 0.75 GrabRewards with every MYR1 ($0.22) spent when they pay with cash, credit/debit card or GrabPay.

After cashier scans the Jaya Grocer membership barcode, consumers will be asked if they would like to redeem an e-voucher to offset their bill whenever they have sufficient GrabRewards over the cashier counter.

Jaya Grocer said it is committed to enhancing the shopping experience for consumers through future membership perks and benefits.

Other perks it might be looking into include birthday treats, exclusive event invites, members’ day sales, and much more.

“This membership truly highlights the possibilities that can be unlocked when we leverage technology to create synergy between different industries – delivering accessible and affordable convenience to Malaysians,

“We’re excited to provide a rewarding experience for consumers, and we hope to further enhance this by exploring even more possibilities to add value to the lives of Malaysians,” concluded Foo.

Jaya Grocer is a leading mass-premium supermarket chain in Malaysia.

Established in 2007, the supermarket focuses on introducing high quality fresh ingredients, and a wide range of imported goods to households across Malaysia.

The company has expanded to more than 40 outlets across Malaysia, including specialty stores such as Korean Grocer.

Jaya Grocer aims to provide customers with an elevated shopping experience both in-store and through online channels on GrabMart.

Founded in 2012, Grab is Southeast Asia’s leading superapp based on gross merchandise value (GMV) in 2021 in each of food deliveries, mobility and the e-wallets segment of financial services, according to Euromonitor.

The firm operates across the deliveries, mobility and digital financial services sectors in over 480 cities in eight countries in the Southeast Asia region – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

Grab enables millions of people each day to access its driver- and merchant-partners to order food or groceries, send packages, hail a ride or taxi, pay for online purchases or access services such as lending, insurance, wealth management and telemedicine, all through a single “everyday everything” app.

The Grab app has been downloaded onto millions of mobile devices.

Grab to acquire Malaysia-based supermarket chain Jaya Grocer