The Sandbox, a decentralized gaming virtual world and subsidiary of Hong Kong-based Animoca Brands, and global next-gen entertainment company 11:11 Media, have on Thursday announced they will celebrate Valentine’s Day in the metaverse with ‘Parisland’, a romantic adventure set on a tropical island featuring Paris Hilton.

In the new experience, which will be available exclusively in The Sandbox, players will participate in an in-game dating reality show hosted by Paris Hilton, where they will interact with five potential romantic partners, Animoca Brands said in a statement.

According to the statement, from February 13 to March 13, 2023, players will be able to enter Parisland, the world’s most romantic island, and earn special rewards as they participate in Paris Hilton’s reality show.

Between choosing a wedding ring and wedding outfit, finding the secret of the chef’s famed Love Burger, rescuing a castaway, and flirting with other contestants, players will also make the most difficult decision of all: finding their true love.

When players complete all the quests and make their choice, they will be able to enjoy a fabulous wedding and dance the night away with Paris Hilton herself DJing for the happy couple.

“I can’t think of a better way to light up the winter months than a romantic Valentine’s Day getaway to Paris Hilton’s tropical island in the metaverse,” said Sebastien Borget, Chief Operating Officer and Co-Founder of The Sandbox.

“Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding, he said.

Cynthia Miller, who leads Web3 and metaverse strategy at 11:11 Media, said :“We’re thrilled to celebrate another holiday in the metaverse, this time in The Sandbox with a mission to help people find love.”

“This marks yet another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for next-gen audiences to connect with brands, celebrities and each other,” she added.

The Sandbox is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand.

Part virtual real estate, part amusement park, the firm fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic.

Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations.

11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021.

The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more.

Elevating brands, building communities, and driving social impact through the power of storytelling, experiences and products is the core mission of 11:11 Media.

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