Animoca Brands, the Hong Kong-based company advancing digital property rights for gaming and the open metaverse, and its subsidiary TinyTap, the platform for user-generated educational games, announced Tuesday that the second series of teacher-authored Publisher non-fungible tokens (NFTs) will be auctioned on OpenSea starting at 19:00 (EST) on 15 December.

In a statement, Animoca Brands said TinyTap provides a code-free platform that empowers educators to create and share interactive educational content and to receive a revenue share when that content is used by learners.

According to the statement, the firm’s recently introduced Publisher NFTs leverage Web3 technologies and community to improve earning opportunities for educators, create new earning and promotional options for co-publishers, and empower the community to directly support the growth of learning.

A Publisher NFT grants co-publishing rights to a TinyTap Course, which is a curated bundle of educational games made on the TinyTap platform by one educator (teacher) in a specific subject. Buyers of these NFTs become co-publishers alongside TinyTap and the teacher who created the Course.

In return for promoting and marketing the associated Courses, NFT buyers share in the benefits generated from co-publishing efforts.

Teachers on TinyTap already earn income for producing content in a traditional Web2 framework, but now the Web3-based Publisher NFTs allow them to significantly improve their earning opportunities. 

Participating teachers receive 50 percent of the net proceeds from the auction of the Publisher NFTs linked to their Courses and a 10 percent ongoing share of any revenue generated by such Courses.

Buyers of Publisher NFTs are entitled to receive up to 80 percent of any revenue generated by their NFTs’ Courses as a result of their promotional efforts.

“The success of the first TinyTap Publisher NFT auction demonstrated that NFTs can be leveraged to benefit teachers and educational content creators,

“We look forward to the upcoming second auction this week as we continue to work on developing this novel use case for NFTs in 2023 and beyond,” said Yat Siu, the Co-Founder and Executive Chairman of Animoca Brands.

In November 2022 TinyTap established the viability of Publisher NFTs with a sold-out first auction, generating 138.926 ETH (approximately $228,000 at time of sale). Of that, 67.7 ETH (approximately $111,000 at time of sale) went to the teachers who authored the content linked to the NFTs.

The NFT that sold for the highest amount was Learn English with Gabi, which generated 22.9 ETH (approximately $37,600 at time of sale) for its creator Gabi Klaf, which is more than 13 times the average monthly elementary teacher’s salary in Israel where she is based.

“TinyTap’s Publisher NFTs greatly bolster our mission to build tools that empower communities to create, own, and share education that is meaningful to them,

“We are thrilled to welcome the Web3 community to our creator economy for educational games and we are especially grateful to early supporters who recognized that Publisher NFTs introduce powerful new utility for digital assets, creators, educators, and blockchain ecosystems,” said Yogev Shelly, Chief Executive Officer of TinyTap.

The second genesis auction of six TinyTap Publisher NFTs begins on 15 December at 19:00 (EST) and will run for 48 hours.

Founder in 2012, TinyTap is an educational games library with more than 200,000 activities made by educators and publishers including Sesame Street and Oxford University Press.

Games are created using TinyTap’s code-free authoring platform and can be accessed by parents as part of TinyTap’s subscription or sold directly to families as bundles.

A portion of subscription revenue is shared with content creators based on the user engagement generated by their content.

TinyTap is among the top ten grossing kids apps worldwide, delivering educational content to families in the United States, Canada, Europe, and the Arab world with a focus on young learners (Pre-K to Grade 6), serving 8.2 million families with content created by over 100,000 educators.

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