Bigo Live, a Singapore-based social live streaming platforms, has partnered with TripleA, a Singapore-based licensed crypto payment gateway, to enable users to pay with cryptocurrencies.

TripleA said in a statement, powered by TripleA, Bigo Live’s users can top up their accounts by paying with bitcoin (BTC), ethereum (ETH), tether (USDT) and USD coin (USDC).

Cryptocurrency payments are made via a QR code displayed at point of purchase, providing users with a seamless payment process.

“TripleA is delighted to team up with Bigo Live to drive growth within the creator economy,

“Diversity in payment methods is always useful in onboarding new users and giving platforms a competitive edge, and digital currencies are especially key on live streaming platforms.” said Eric Barbier, Chief Executive Officer of TripleA.

According to the statement, the live streaming market is expected to reach $184.27 billion.

Bigo Live currently has over 400 million users in over 150 countries, as well as an average monthly active userbase of 32 million.

TripleA noted millennials and Gen Zs are the largest group of consumers for live streaming content. 63 percent of people aged 18 to 34 are watching live streaming content regularly. Correspondingly, 83 percent of millennials millionaires own crypto.

It said millennials also have the most positive outlook with regards to crypto payment, with 39 percent of the generation confident that crypto payments would be the future, the largest across all the other generations.

Globally, it said more than 300 million people own cryptocurrencies. Payments in digital currencies are becoming commonplace.

A survey contacted by Deloitte indicated that nearly 85 percent of executives from various retail organisations expect digital currency payments to become ubiquitous in their respective industries in the next five years.

TripleA helps businesses increase their revenue by enabling crypto payments and payouts, giving them access to the spending power of the fast-growing 300m+ cryptocurrency users.

The firm’s white label crypto payments solutions allow businesses from all industries to leverage the benefits of the growing crypto market without being exposed to volatility risk or having to handle or convert digital currencies.

Their solutions are compatible with all wallets, easy to integrate and offer instant confirmation, locked-in exchange rates and chargeback protection.

Licensed by the Monetary Authority of Singapore (MAS) and trusted by over 15,000 businesses, TripleA makes accepting crypto payments simple for businesses across the globe.

Bigo Live is one of the world’s fastest-growing social live streaming platforms where users broadcast in real-time to share life moments, showcase their talents, and interact with people from around the world.

Launched in March 2016, Bigo Live is owned by BIGO Technology, a video-based products and services technology company based in Singapore.

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