Fintech startup Bold Finance said Thursday it has raised a seed round of $1.5 million led by Kae Capital.

The round also saw participation from existing investor Antler India and several angel investors such as Nitin Gupta (Uni Cards), Ishpreet Gandhi (Stride Ventures), Shashikant Dola (McKinsey & Company), Tushar Mehndiratta (Avail Finance), Vadiraj Kulkarni (Chief Executive Officer, ITC PSPD) and some others, Kae Capital said in a statement.

Based out of Mumbai, Bold Finance is founded by two IIT Roorkee alumni, Nikhil Jain and Durgesh Suthar, who have collective work experience in stellar organisations such as ITC, McKinsey and Flipkart, xto10x respectively.

Bold Finance was started with a broad vision of enabling financial freedom for Bharat, by improving credit availability for users from the lower and middle-income segments of Tier-2 and Tier-3 cities. Its first offering is gold loans.

The firm is building a tech platform and operations layer that empowers jewellers to work with multiple banks to dispense loans in a regulated manner and grow their businesses sustainably. These jewellers operate as Bold Finance branches.

The benefits to customers are low-interest rates, easy access to capital, transparency, and convenient repayments via mobile app. Operating costs of Bold Finance branches are significantly lower in comparison to its peers, thus further passing on these benefits to end customers in the form of lower interest rates.

For Bold Finance, the cost and time required to start a new branch are 60 times lower than its competitors. Their unique business model of placing themselves between banks, jewellers and customers allows them to achieve deeper penetration and wider geographical reach in tier 2 and tier 3 cities. This has allowed the company to aggressively open 50+ branches in Mumbai suburbs within a short span of seven months.

“Gold loan is mostly a distress or a working capital loan, wherein customers need it urgently. In such a situation, ease of access in hyper-local neighbourhoods, longer operating hours, and low-interest rates are paramount to customers,

“Bold Finance is smartly placed to cater to such customers and deliver safe, fast and trusted loans in the market,” said Nikhil Jain, Co-Founder of Bold Finance.

Durgesh Suthar, Co-founder, Bold Finance further added :“We are building a distributed finance tech platform which allows us to scale to multiple branches while having robust de-risking mechanisms across the stakeholders such as partner branches, customers, logistics etc. by analysing multiple data points.”

Sunitha Viswanathan, Partner, Kae Capital said “The gold lending industry is a large $65 billion market that continues to be unorganized and fragmented. The customer is looking for a superior experience while borrowing.”

“We believe that Bold’s approach of partnering with the jewellers breaks the trust barrier with the consumer and enables them to deepen the relationship. We are excited to partner with Bold as they build a customer-centric fintech platform for Bharat,” he added.

Nitin Sharma, Co-Founder and General Partner, Antler India said “We are thrilled to have partnered with Nikhil and Durgesh since Bold Finance was just an idea and we are now doubling down having seen their relentless execution and promising early traction.”

“The team’s unique approach of leveraging the existing infrastructure of local jewellers will build a trusted entity that is set to scale faster and deeper into the massively unorganized gold market,” he added.

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