Razer, United States and Singapore-based lifestyle brand for gamers, has introduced Restorify, an e-commerce service rolled out by Razer Fintech, the financial technology arm of Razer.

Restorify is a traceable carbon neutral checkout and was launched during COP27, the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change, Razer said in a statement.

According to the statement, carbon offsetting has the potential to be one of the effective interventions used to lower carbon emissions in the atmosphere, but carbon credits are typically denominated in metric tons, each of which is not readily divisible. In such size, carbon credits are not readily disposed for the purpose of offsetting everyday purchases.

Razer is addressing these challenges and more through Restorify, and is seeking to support OECD’s vision to reach $147/tonne by 2030 if the World hopes to reach net-zero emissions by 2050.

The key drivers for Restorify, are to promote more transparency and accountability in the carbon market, and to make it easier for businesses to offset their emissions while empowering consumers to be a part of the solution.

Razer has been working towards becoming net zero by 2030 and has prioritized emissions reduction and recycling in its decarbonization journey.

The company has adopted “Life Cycle Thinking”, meaning it follows best practices to reduce emissions across the key stages of its products’ lifecycles, from mineral sourcing to manufacturing, transportation to end of life.

“Our life-cycle approach allows us to develop interventions that drive emission reductions, but carbon credits will still have a role to play in the transition to becoming net zero,” said Min-Liang Tan, Co-Founder and Chief Executive Officer of Razer.

“In our own journey to net zero, we have realized that there are growing pains and that not all carbon credits are equal. With Restorify, we hope our novel approach towards carbon credits will foster greater accountability and transparency within carbon offsetting,” he added.

Restorify fractionalizes carbon credits in its reimbursement process so they can be made available in smaller denominations, empowering consumers to make offsets a part of their daily lives.

It aims to rebuild trust around carbon offsets by only allowing traceable offsets with realized decarbonization effects to be used by consumers.

Razer has started to curate a diverse portfolio of carbon credit projects which aspire towards UN’s Sustainable Development Goals. To do so, the firm is working closely with partners such as leading energy and urban solutions provider, GoNetZero, as well as ESGpedia, which can aggregate the end-to-end traceable data of high-quality carbon credits from origination to retirement, and cloud computing platform, Amazon Web Services.

Razer also believes that brands have a responsibility to be transparent with consumers about the carbon footprint of their products so that buyers can exercise responsible consumerism.

Thus, Restorify will also encourage and provide businesses with a pathway to evaluate the environmental impact of their products through the ECOLOGO Certification, Environmental Product Declaration Certification, or Product Carbon Footprint Verification using Razer’s ecolabel partner, global safety science leader, UL Solutions.

Restorify’s carbon neutral checkout is available for businesses to integrate into their existing platform, and Razer will be working with partners from its supply chain as well as more than 50,000 merchants under Razer Fintech’s network to support their transition to net zero at no additional cost.

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