Mighty Jaxx, a Singapore-based integrated future culture platform that designs and produces digital and phygital collectibles, announced Wednesday its first IP collaboration into the metaverse with MightyVerse Presents: Spooky Season.
The enhanced brand experience will be free for all to enjoy during Halloween from October 28 to November 11 on The Sandbox and serves as a prelude to the full experience launching in conjunction with Singapore Comic Con between December 10 to 11, Mighty Jaxx said n a statement.
Spooky Season, Mighty Jaxx’s first venture into the metaverse will offer horror (and casual) fans alike a unique experience and crossover platform that will allow them to interact with their beloved collectibles digitally in real life.
The launch of this experience is also a showcase of Mighty Jaxx’s ability to deliver on thematic experiences in the metaverse.
Beyond its function as a crossover platform for Mighty Jaxx to bring physical collectibles to life, the MightyVerse creates new ways of interaction between players.
This expansion brings together the larger community of collectible lovers to play and share their passion for the art, while paving the way for Mighty Jaxx to continue offering collectibles and novel experiences for fans.
Designed in collaboration with global collectibles giant, Sideshow Collectibles, a key highlight of the virtual space is an exclusive experience where fans get an opportunity to dance with Death, one of the main characters in Court of the Dead.
This premier experience and partnership between Mighty Jaxx and Sideshow Collectibles underscores their collective vision and strategic focus of creating opportunities for fans of collectibles to converge on different platforms, allowing for community growth across multiple fandoms.
Their unified commitment to building a true hybrid ‘phygital’ offering via a platform approach sets the stage for future partnerships and launches where the full-experiential journey for all fans will be reimagined, and thereby creating stronger value for them.
The metaverse will play a huge role here. With innovation and community building at the core of Mighty Jaxx’s MightyVerse plans, the virtual space will reimagine the experience of collectible collection, bringing the traditional physical world to the digital future.
With people being able to dive into the digital world in a first-person experience, the launch of the virtual space with the metaverse giant, The Sandbox, will provide Mighty Jaxx and its partners a dedicated space that they can continually expand, reinvent, and improve to go beyond bespoke experiences and activating fanbases in a wider scale beyond physical events.
“It is undeniable that the future of collectibles will be digital-forward. We know that most fandoms are already spending a lot of time in virtual worlds, presenting us opportunities to create unparalleled experiences for our fans through MightyVerse, our proprietary platform for tech-enabled collectibles,” said Darryl Tan, Mighty Jaxx’s, Head of Mighty Meta.
“It is important that we’re not simply recreating our fans’ reality in the virtual world. Our focus is to build a space for brands and community to gather and interact with an experience that transcend seasons,
“This pilot MightyVerse initiative, Spooky Season, is a slice of the many exciting experiences that we have in store for fans and modern digital collectors as we continue to grow the MightyVerse as the platform to elevate existing and new IPs,” he added.
Spooky Season will be hosted by CHXMP – Mighty Jaxx’s first ever employee in the metaverse – who will serve as the guide to the Spooky Season experience. CHXMP is also heading up Mighty Labs, the main social hub in the space that will link up all metaverse experiences in future and the starting point for all players entering Mighty Jaxx’s MightyVerse.
For the Halloween special, CHXMP will also be accompanied by Creepy Cuties, Mighty Jaxx’s totem-inspired proprietary horror icons inspired by classical mythical characters like the Krampus, Chupacabra, Slit-mouthed woman and the Hungry Ghost, where players will also gain an exclusive preview to Mighty Jaxx’s upcoming Creepy Cuties crossover series with D.G.Pals’ interoperable multi-game, multi-genre platform, further strengthening how Mighty Jaxx is able to leverage on different IPs to create a true phygital experience for fans.
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