Runchise, a restaurant management startup and culinary franchise in Indonesia, announced Friday the completion of seed funding led by East Ventures.

Other investors participating in this funding round include Genesia Ventures, Arise MDI Ventures, Init6, Prasetya Dwidharma, Alto Partners, and angel investors, Runchise said in a statement.

According to the statement, Runchise will allocate funds from investors to add talent and strengthen the team, develop products and marketing initiatives.

The firm has also officially launched its online application to increase operational efficiency and profit for restaurant or franchise owners, especially in the culinary field.

“The development of the culinary business is influenced by good management or management systems. By using technology, we believe that entrepreneurs will be able to increase profits and increase the output of their businesses,

“By prioritizing technology, Runchise is here to be a solution for culinary business owners, providing culinary businesses with a complete solution in one platform where the needs of all culinary business operations can be met,” said Daniel Witono, Founder and Chief Executive Officer of Runchise.

Runchise under the auspices of PT Teknologi Kuliner Kekinian, has been present since 2022 in Indonesia。

The firm offers a series of superior product management systems as a guide for Franchisors and Franchisees in the development of the food and beverage (F&B) business.

Its focuses on controlling and monitoring technology-based operational systems, predicting targets and increasing profits in the culinary field.

The management solution offered by Runchise has three main products, including supply chain management which facilitates the operation of restaurants that have many outlets, from managing and procuring stock, raw materials, to flexible company data access arrangements.

Another two products are Point of Sales (POS) which increase sales with simple and fast transaction and service operations, and online ordering that opens a restaurant channel to receive customer orders directly from the application, with the help of delivery services from third parties such as Grab Express or Lalamove.

“Runchise has also been integrated with GrabFood and GoFood, making it easier for culinary entrepreneurs to manage online orders in one platform,

“In addition, Runchise also provides GrabExpress and Lalamove services to help deliver food to customers directly. In the bookkeeping area, Runchise has also been integrated with Jurnal as a provider of accounting software,” said Witono.

“Through investment and collaboration with investors, we will continue to innovate by using technology to improve the performance of the food and beverages (F&B) business and become a trusted technology partner in this industry,” he added.

Through a user-centric system with an end-to-end ecosystem, Runchise is specifically designed to support the business processes and operations of an outlet or restaurant consistently.

Its performs management processes, from table setting to restaurant performance analysis, through one centralized platform.

“We believe Runchise’s end-to-end software and solutions will help increase the digitalization of the F&B ecosystem in Indonesia, a promising sector that will continue to thrive in the post-pandemic era,” said Melisa Irene, Partner at East Ventures.

GP Genesia Ventures General Partner Takahiro Suzuki said the firm is very enthusiastic about supporting Runchise to digitize stakeholders in the Indonesian culinary industry.

“In recent years, we have seen how innovation and digitalization have provided new opportunities for micro, small and medium enterprises (MSMEs), especially the culinary sector during the pandemic,” he said.

According to him, the consumer food industry reaches up to $50 billion , with most of it still being run offline, this proves that there are still many opportunities for innovation, digitization and growth in this sector.

“With the experience of operating a growing company and becoming a founder for the second time, we believe Daniel and his team can seize this opportunity and bring positive progress to the F&B industry in Indonesia,” he added.

Indonesia all-in-one restaurant operations platform ESB raises $7.6M in Series A+ round led by Alpha JWC Ventures