PropertyGuru Group Limited, the Singapore-based property technology company, announced Friday that it has acquired Sendhelper, a Singapore home services technology company.
PropertyGuru said in a statement that with this acquisition, the firm enters the home services industry with an aim to provide easy and reliable access to home management and maintenance services.
It also said the acquisition is in line with the group’s growth strategy of expanding into adjacencies of fintech and data while investing in its core Marketplaces business towards creation of a digital property ecosystem for all its stakeholders in Southeast Asia – property seekers, sellers, agents, developers, banks, and valuers.
Sendhelper is a start-up that allows homeowners and tenants in Singapore to easily search and book home services for their daily needs through an app that connects them to verified service providers.
Its services include cleaning, air conditioner maintenance, and handyman and repair services, among other necessities.
Homeowners and tenants can enjoy transparent pricing, quality service, and flexible scheduling options from a network of trusted and legally operating vendors, thereby saving time and effort in looking for service providers from multiple platforms.
Sendhelper network includes over 2,000 trained and verified freelancers in Singapore.
With the addition of Sendhelper, PropertyGuru.com.sg, the Singaporean property marketplace, will become the one-stop destination for property seekers to not only find, finance (PropertyGuru Finance) and own their dream home but also manage and maintain it.
PropertyGuru’s partners (real estate agents) will also be able to offer home services to their clients (property seekers and landlords) and cater to all their property needs with PropertyGuru – from housing options to home finance solutions and now home maintenance.
Sendhelper is a strategic addition with long-term growth opportunities and is not expected to have a material impact on the group’s 2022 financial results, according to PropertyGuru.
“Our entry into home services is an important step as we create solutions that provide guidance and make each step of the property journey more efficient, transparent, and trusted for everyone in the ecosystem – homeowners, buyers, agents, and developers,” said Shyn Yee Ho-Strangas, Managing Director, Data and Software Solutions, PropertyGuru Group.
According to her, PropertyGuru has been the preferred destination to find, finance and own their home for property seekers in Singapore.
“Now with Sendhelper, we are pleased to offer them services to manage and maintain it as well,” she said.
She also noted that Sendhelper’s team brings rich and diverse experience in an e-commerce platform for home services.
“Given our shared vision of harnessing data and technology to improve our customers’ experience, we aim to be a force for innovative and game-changing solutions that guide people to make confident property decisions,” she said.
She also said over the coming months, the firm plans to develop Sendhelper solutions and synergies for its partners.
Meanwhile, Sendhelper General Manager and Co-Founder Rupam Biswas said PropertyGuru’s vision to meet consumers’ end-to-end property needs resonates deeply with Sendhelper.
“Our vision at Sendhelper is to become the one-stop platform for consumers seeking help with property maintenance and home care,” he said.
He noted more people continue to use online solutions for their daily needs post-COVID, and with PropertyGuru, the firm aims to effectively digitise the customer journey for home needs.
“We look forward to co-creating tech solutions that will further ease the home services booking experience and increase users’ access to organized help as opposed to informal or ad-hoc sources,” he added.
Sendhelper Co-Founder and Vice President Bogdan Metehoiu said Sendhelper’s strong network of reliable suppliers and freelancers coupled with its focus on service quality, complement PropertyGuru’s customer orientation.
“We are excited about joining forces with PropertyGuru and are looking forward to the synergies that we will create as a result of the two teams coming together,
“We are determined to continue providing our customers with access to home services through a safe and reliable platform,” he said.
As Southeast Asia’s leading digital property marketplace and a market leader in Singapore with 76 percent market share, PropertyGuru said it continues to invest in technology driven solutions that make finding, selling, and owning homes easier for property seekers, homeowners, agents, and developers.
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