The Sandbox, a Hong Kong-based decentralised gaming virtual world and a subsidiary of Animoca Brands, and AXA Hong Kong, a Hong Kong-based insurer, announced Wednesday that AXA will become the first insurer in Hong Kong to enter The Sandbox metaverse.

AXA has acquired a 3×3 LAND, upon which it will provide an innovative interactive space for its customers, both parties said in a statement.

Hong Kong has a strong and growing role in The Sandbox with the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers. AXA adds to this thriving virtual neighborhood as an industry pioneer by becoming the first insurer in Hong Kong1 to participate in The Sandbox.

Through its LAND, AXA Hong Kong will endeavour to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the metaverse.

“I’m honoured to announce that AXA has partnered with The Sandbox to expand our digital presence by setting foot in the metaverse. This collaboration has reflected AXA’s vision and interest to create the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more,

“Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA Hong Kong’s customers and the communities,” said Gary Ho, Chief Technology Officer of AXA Hong Kong and Macau.

AXA Asia Digital Transformation and Strategy Director JH Tang said the group is proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox.

“AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences. Stepping into the metaverse opens the door for cultural synergy and creates unlimited opportunities for us to explore the unknowns,

“Through our partnership, we aim to revolutionise the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development,” he added.

The Sandbox Chief Operating Officer and Co-Founder Sebastien Borget said AXA’s milestone as the first insurance company in Hong Kong to join The Sandbox is another step toward the group’s vision of the open metaverse as a new digital economy where industries, brands, and cultures from around the world interact with players and creators for mutual benefit.

“We’re glad to support AXA’s commitment to being a force for good and look forward to creating shared value for our communities,” he added.

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand.

Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations.

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic.

AXA Hong Kong joins over 400 partners who have entered The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

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