Orbital Insight, a geospatial analytics and location intelligence solutions provider based in Palo Alto, California, announced Thursday its expansion into Southeast Asia, with Thailand as its first target.
The business expansion is aimed at empowering local businesses in the region to leverage intricate geospatial technology to predict the latest trends for business growth, Orbital Insight said in a statement.
On the back of its robust success in Japan, Orbital Insight identifies strong, untapped opportunities in Southeast Asia, and has recently announced its first partnership in the region with Thaicom, Thailand’s leading satellite operator and provider of integrated satellite communications.
In addition, Orbital Insight has previously worked with Unilever, the global consumer goods manufacturer, to provide transparency of its commodity supply chains from farm to mill while linking it with deforestation data.
In the Asia Pacific (APAC) region, Orbital Insight is providing customers with insights related to economic activity, retail and real estate activity, supply chain monitoring, facility intelligence, and for its government customers country-level object detection and change detection analysis.
“We are extremely excited to expand our offerings to Southeast Asia, one of the world’s fastest- growing economies – and we’re already seeing strong demand for geospatial analytics, where the analytical solutions, driven by multi-source data, would provide a competitive advantage for the businesses in the region,” said said Mike Kim, Head of Asia Pacific and General Manager of Japan, Orbital Insight.
According to him, this will be an important step towards the group’s global expansion, with Thailand being a big first step in our business development plans in the region, followed by additional resources committed to the region.
“Geospatial Analytics has truly unique applications for businesses to identify growth opportunities, highlighting previously untapped business verticals and customer demographics,
“Our expansion plans will involve a fine balance of replicating successes in countries like the US and Japan, while focusing on the distinct intricacies of Southeast Asian markets,” he added.
With the popularity of floor-to-door services and digital marketplaces skyrocketing through the pandemic, businesses rely heavily on the digital availability of information to inform their growth verticals.
In a world where competition is accelerating, an automated, data-driven AI system would help businesses and governments drive innovation and make informed decisions quickly.
In particular, Singapore launched its Geospatial Master Plan in 2018 to maximize the impact of geospatial information and technology on the economy and the wider society, strengthening its position as the GeoHub of the region.
“Our collaboration with Orbital Insight marks an important milestone in our global partnering strategy for future growth,
“Orbital Insight’s data-driven technology will enable us to embrace new business opportunities while continuing to help our customers in the public and private sectors make better-informed decisions in the digital era,” said Patompob (Nile) Suwansiri, Chief Executive Officer of Thaicom.
Orbital Insight has recently launched its Facility Intelligence solution to help financial services, travel, entertainment, and other organizations make data-driven decisions.
The solution draws from multiple data sources – such as anonymized cell phone data, vehicle GPS data, satellite imagery, and demographics data – and applies Orbital Insight’s custom-built algorithms to connect the dots between human behavior and physical locations.
In 2021, the Orbital Insight APAC region achieved 58 per cent customer growth.
In the near term, Orbital Insight’s immediate priorities are to continue the strong momentum moving into the fourth quarter of 2022 and beyond, focusing on their Southeast Asia and Asia Pacific growth strategy.
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