PT GoTo Gojek Tokopedia Tbk (GoTo), the Indonesia merged entity of Gojek and Tokopedia, has further strengthened synergies across its platforms with the launch of GoFood, its online food delivery service, on Tokopedia.
With the integration of GoFood, Tokopedia customers will be able to order from their favorite food and beverage merchants seamlessly, while GoFood merchants will also gain access to Tokopedia’s growing customer base, providing them with more diverse earning opportunities and additional advertising potential, GoTo said in a statement on Friday.
“The launch of GoFood on Tokopedia supports our strategy to realize synergies across GoTo’s ecosystem, expanding access to goods and services for the benefit of consumers, driver partners and merchants across our platforms,
“Starting today Tokopedia customers can conveniently explore and order from GoFood’s vast culinary offering within the Tokopedia app, while GoFood merchants will be able to reach new customers,” said Catherine Hindra Sutjahyo, GoTo Group Director and Head of Food and Indonesia Sales & Ops.
Patrick Cao, GoTo Group President said, “We are encouraged by the progress we have made in getting users to transact on both Tokopedia and Gojek, with the number doing so increasing 37% year-on-year in 2021.”
“This demonstrates our ability to provide more value to customers and enhance engagement and loyalty. E-commerce and food are complementary categories, evidenced by the popularity of grocery on Tokopedia. By adding GoFood, we hope to open up more paths to purchase and broaden access for consumers and merchants alikem,” he added.
GoFood on Tokopedia is currently available to users in the Jabodetabek Greater Jakarta area and will be subsequently rolled out to more customers across Indonesia in the near future.
Users can access GoFood on Tokopedia via iOS and Android in app versions 2.188 and 3.182 onwards, respectively. Tokopedia customers ordering on GoFood can pay with GoPay.
As the largest digital ecosystem in Indonesia, GoTo’s mission is to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem consists of on-demand services (mobility, food delivery, and logistics), e-commerce (third party marketplaces + official stores, instant commerce, interactive commerce, and rural commerce), and financial technology (payments, financial services, and technology solutions for merchants) through the Gojek, Tokopedia, and GoTo Financial platforms.
Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide range of services including transportation, food delivery, logistics and more.
The company was first established in 2010 focusing on courier and motorcycle ride-hailing services, before launching its app in January 2015 in Indonesia.
Since then, Gojek has grown to become the leading on-demand platform in Indonesia, with additional operations in Vietnam and Singapore.
The Gojek platform now comprises over 2.6 million driver partners across the region. Gojek is part of the GoTo Group, consisting of Gojek, Tokopedia and GoTo Financial.
Tokopedia is a leading e-commerce marketplace and technology company in Indonesia, with a mission to democratize commerce through technology.
Founded in 2009, the firm digitally connects consumers in more than 99 percent of districts in Indonesia with more than 12 million merchants across the archipelago.
Tokopedia’s e-commerce offerings, provided through its mobile app and desktop sites, comprise e-commerce, logistics, fulfillment, and financial technology services.
It aims to build a super ecosystem that empowers anyone to start and grow an online business and discover all types of products.