Diri Care, an Indonesia-based consumer health technology startup, announced Thursday it has closed its oversubscribed seed round at $ 4.3 million, co-led by East Ventures and Sequoia Capital India and Southeast Asia’s Surge.

The round also saw follow-on participation from prominent angel investor, Henry Hendrawan, Diri Care said in a statement.

The funding will be channeled into expanding access of Diri Care’s offerings to millions of customers and to further enhance the platform's technological capability that underpins their results-driven, affordable, and seamless service experience.

“This investment serves as a strong testament towards Diri Care’s mission in revolutionizing consumer healthcare solutions. Diri Care marries technology and medical science to inspire authentic confidence and well-being for modern consumers,

“We believe everyone deserves affordable, high-quality, patient- centric care, and Diri Care is leading the way in democratizing that access for everyone, everywhere, for good,” said Christian Suwarna, Co-Founder and Chief Executive Officer of Diri Care.

Diri Care is the premier consumer healthtech company for people with skin, hair and intimate health concerns and beyond. Its platform allows consumers to get assessed by licensed physicians, receive personalized treatment recommendations, and get products delivered to their door in as fast as two hours.

Founded in 2022 by Christian Suwarna, Armand Amadeus, its Co-Founder and Chief Operating Officer; and Dr. Deviana Himawan, its Co-Founder and Chief Clinical Officer, the firm is focused on providing accessible, affordable, and efficacy-driven care as well as consumer health products for individuals across geographies and socioeconomic classes.

The firm is addressing a need in the consumer health industry in Indonesia – starting with beauty and personal care, as the rapidly growing sector is expected to reach $9.6 billion by 2025. Easy healthcare access is also crucial in a country where there are an estimated 0.4 doctors per 1000 persons, and residents often have to contend with long wait times, lengthy commutes or costly products and services.

“Indonesia has a thriving consumer health market, with 270+ million of population seeking quality and affordable health and well-being solutions. Digital transformation is a key lever that presents enormous opportunities for Indonesia to elevate the quality of our health services sector, and we see Diri Care as a high-performing team that is uniquely well-equipped to integrate its care model with various revolutionary consumer health services and products in one seamless digital platform,

“We are glad to welcome Diri Care into the East Ventures family, and we fully support Diri Care’s mission to transform the future of care delivery for modern consumers,” said Willson Cuaca, Co-Founder and Managing Partner of East Ventures.

Diri Care launched its beta version of the platform in March 2022, and since then they have recorded more than 13,000 consultations and seen revenues grow by 600 percent. Diri Care continues to enhance the digital platform by launching its app in both iOS and Android in the near future.

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