WebEngage, an India-based full stack retention operating system and business to business (B2B) software as a service (SaaS) startups, announced Tuesday that it raised $20 million in Series B led by Singularity Growth Opportunities Fund and SWC Global.

The round also saw participation from existing investors India Quotient, Blume Ventures and IAN Fund, a few family offices including the likes of Unmaj Corporation, NB Ventures, Shashwat Nakrani (CoFounder of BharatPe), and Gopal Srinivasan (Chairman, TVS Capital) amongst others, WebEngage said in a statement.

According to the statement, the capital will be deployed to maintain the high growth trajectory WebEngage has been on – growing 100 percent year on year, and it has scaled operations across India, Middle East and North Africa (MENA) and Southeast Asia (SEA) regions.

“We are absolutely delighted to have Singularity Growth Opportunities Fund and SWC Global as our new partners and are blessed to have existing partners double down on their confidence in us. The ride has just begun and we have the tickets to the front row seats for anyone who wants to join our journey of simplifying retention for the world,” said Avlesh Singh, Co-Founder and Chief Executive Officer of WebEngage.

WebEngage has showcased unusual frugality and resilience in an 11-year journey filled with ups and downs, burning only ~$6M in capital to reach a $20 million annual revenue run rate, an enviable position to be in. Peers in SaaS spend about 3 times to 5 times more to get to the same scale.

The company is working with 600+ clients across India, the Middle East, Latin America, Europe and South East Asia markets, including new-economy and internet-first businesses as well as propelling the digital transformation journey for the enterprise clients. It is working across several industries like E-Commerce, Edtech, Fintech, FoodTech, media and publications, gaming, banking, financial services and insurance (BFSI), healthcare, and online retail.

“WebEngage’s comprehensive customer engagement platform truly empowers companies to listen to their customers better, to understand their behavior deeply by smartly segmenting customers, and to act on that knowledge in a way that is personal. What fascinated us about Avlesh and his team is their ability to gain traction with not only digital businesses, but also with large traditional enterprises,

“We were also very impressed with customer feedback on the company’s superior customer service and support, and believe this to be their key competitive advantage. Singularity Growth is thrilled to be part of WebEngage’s growth journey in both India and overseas,” said Apurva Patel, Managing Partner of Singularity Growth Opportunities Fund.

WebEngage’s team strength has increased 2.5 times since 2020 with strategic high-profile hires across the marketing, sales, product, engineering and support functions. Recent customer wins like Adani Group in India and IKEA in Saudi Arabia have validated Enterprise acceptance of the WebEngage offering.

“We have always believed that the best teams build the best product and in the long run, it’s the best product that wins. This is our 4th investment in WebEngage and we will continue to back them as far as we can. WebEngage also demonstrates our belief that companies that win SaaS in India can go global and repeat their performance,” said Anand Lunia, Founding Partner at India Quotient.

India FinTech SaaS firm Clear raises $75M Series C to accelerate B2B and international expansion