Y Combinator-backed startup Tablevibe partners with DoorDash, and other delivery platforms to offer a commission-free online ordering system to over one million restaurants in Southeast Asia, Australia, and North America.
Tablevibe said in a statement the Singapore-based venture is the world’s first business to tie up with leading delivery platforms across these regions.
The move empowers any restaurant to set up a free online store that seamlessly integrates with their own website or app. Doordash riders are automatically sourced by Tablevibe’s software and deliver food to customers at a flat fee, starting from $6.
According to the statement, this addresses an important challenge for restaurants and cloud kitchens, as third-party apps typically charge 20 percent to 40 percent of revenue and don’t share customer data. As a result, margins are under pressure, and restaurant owners don’t know who their customers are.
By taking commission-free orders from their own websites and apps, eateries like Merci Marcel in Singapore reduce cost-of-sales by up to 72 percent and gain access to all their customer data. Tablevibe also makes it easy to create frictionless commerce experiences and boost customer loyalty.
“The launch of our direct ordering system marks an important step on our mission to help restaurants own their customer relationships and drive direct sales. 70 percent of consumers say they prefer ordering directly with restaurants, but most F&B operators lack the tools to unlock direct-to-consumer relationships,
“We do not charge upfront fees, fixed costs, or commissions to restaurants. Eateries typically use part of their cost savings to cover customer transaction fees and further incentivise direct ordering. It’s a win-win. Our deep integration with world-class delivery platforms allows restaurants to instantly dispatch orders without hiring their own riders,” said Jeroen Rutten, Chief Executive Officer (CEO) of Tablevibe.
Tablevibe’s mission is to help restaurants own their customer relationships and drive direct sales. The Singaporean-Dutch startup was part of Y Combinator’s summer 2021 batch and received $1.5 million in funding from venture capital investors like Global Founders Capital and Velocity Ventures.
Since its official launch in early 2021, the startup partnered with hundreds of restaurants from industry leaders like CloudEats, Les Amis Group, The Bistro Group, Vascobelo, and Burger & Lobster. Tablevibe’s founding team includes two ex-Google business leaders (Jeroen Rutten and Mathieu Sneep) and a former lead teacher from coding school Le Wagon (Guido Caldara).
“We started with helping restaurants capture customer data and experiences through QR code-based feedback surveys. Since joining Y Combinator in July 2021, our revenue has grown more than 500% and we are on track to establish well over 250,000 new relationships between restaurants and their customers this year. Our online ordering system builds on that strength, and transforms deliveries into a more profitable sales channel for restaurants globally,” said Mathieu Sneep, Tablevibe’s Chief Operation Officer.
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