Brinc, a Hong Kong-based venture accelerator with a global sustainability mandate, and DayDayCook, a Hong Kong-based content-to-commerce culinary platform, announced Thursday a commitment of $10 million to invest in food technology companies that are developing the sustainable, animal-free, global food ecosystem and scaling commercialization in Greater China and Asia.

Brinc said in a statement that both parties will invest in and support 45 companies over the next three years through the Good Food Accelerator Program, operated by Brinc.

This alliance is further bolstered by Brinc’s $500,000 investment in DayDayCook, solidifying a long-term collaborative effort to support game-changing startups.

According to the statement, startups accepted into the program will receive an initial investment of a minimum of $200,000 and will have access to Brinc and DayDayCook’s network of later-stage investors during and post-program for potential follow-on funding.

The key investment themes of the program include alternative protein, functional and novel ingredients, sustainable packaging, food supply chain innovation, and consumer agriTech solutions. Companies with commercial-ready products and services that are actively contributing toward global food sustainability goals will be prioritised.

The program will be delivered completely virtually and will accept applications from commercially-ready startups located in or looking to enter the Greater China or Asian market.

The core directive of the Good Food Accelerator Program is to help food tech companies meaningfully commercialise in Greater China and Asia, leveraging the online and offline distribution channels of DayDayCook’s core business as well as Brinc and DayDayCook’s combined network of food corporations, hospitality groups and investors in the region.

With Brinc bringing eight years of accelerator program design and operational experience to strengthen the Good Food Accelerator, selected startups will also have access to DayDayCook’s commercial team during the program to explore opportunities for business collaboration.

“China’s five-year agricultural development plan sets out an agenda to establish a sustainable food supply system nationwide. Brinc’s Food Tech accelerator expertise, investor and mentor network along with DayDayCook’s wide reach, commercial network and distribution reach in China will take us a bold step closer towards attaining this goal,

“We are excited to support more founders who are looking to scale alternate protein products and deep technologies from around the globe to the world’s most populous market while further developing a growing food tech ecosystem across Mainland China and the Greater Bay Area. Addressing deep-rooted inefficiencies in our regional and global food systems, creating a sustainable food supply chain, plus tackling food security issues all in all help mitigate against the growing effects of climate change — which is the need of the hour and our lifetimes,” said Manav Gupta, Founder and Chief Executive Offcer of Brinc.

Brinc is global venture acceleration operating 18 multidisciplinary accelerator programs in seven countries. It accelerates startups focused on internet of things (IoT), blockchain technology, artificial intelligence, connected hardware, drones, robotics, clean energy and food technology, all within a sustainability mandate.

The firm has been a key global food innovation player since launching its first food technology program in 2018. Having launched AgriFood, AgriTech and Food Tech Programs in Brazil, Hong Kong and China, Brinc has more than 50 AgriFood tech portfolio companies all building a more sustainable food future.

Highly notable examples of Brinc-accelerated startups that have impacted the global stage include Avant Meats (Hong Kong), CellX (China), Exponential Foods (Mexico), Galy (USA), Haofood (China), Orbillion Bio (United States) and Phuture Foods (Singapore).

“The Good Food Accelerator Program’s mission is to build a leading food tech ecosystem in Hong Kong. We are thrilled to partner with Brinc to welcome our second cohort of startups, to accelerate their growth, and to kickstart a stream of commercially-viable products and innovative solutions,

“By sourcing innovative startups from the Greater Bay Area, Southeast Asia and areas beyond, the program will make a global splash as it carries out Hong Kong’s ambition of transforming into a key innovation hub for food tech talents worldwide,” said Norma Chu, Founder and Chief Executive Officer of DayDayCook.

Founded in 2012, DayDayCook is a direct-to-consumer company that focuses on innovative and healthy meal solutions with a fast-growing retail footprint in China and a strong online presence globally.

The firm has launched ready-to-heat (RTH), ready-to-cook (RTC) and plant-based food products, which bring convenience and quality food products to young food lovers. It builds brand recognition through culinary and lifestyle content across major social media and e-commerce platforms, resulting in an aggregate of over 3 billion video views and over 10 million orders worldwide.

DayDayCook launched the Good Food Accelerator Program in partnership with the incubation division of Hong Kong Cyberport in December 2021. The seven startups selected in the launch cohort included five Hong Kong companies — AllKlear Health, Breer, Farmacy, Geb Import Technology, Good Food Tech — plus 70/30 Food Science & Tech (Shanghai) and Alchemy (Singapore).

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