ADA, an regional integrated end-to-end eCommerce solution provider, said Tuesday it has acquired SingPost’s eCommerce arm, to further strengthens its end-to-end eCommerce capabilities in the region.

This deal, which includes the unit’s assets and staff, will further strengthen ADA’s eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea, ADA said in a statement.

ADA’s eCommerce practice has grown rapidly and the acquisition further accelerates ADA’s expansion plans into providing end-to-end eCommerce technology, solutions, and services in the region.

The deal gives ADA a competitive edge in the following areas:

Capability: Fortifies ADA’s presence in the eCommerce technology space with client case studies and thought leadership whitepapers.

Client portfolio: Adds marquee clients such as Landmark Group SEA, Max Fashion SEA, Babyshop SEA, ANTA, HLA, and Timberland to its illustrious client roster.

Talent: Grows eCommerce specialists and leaders across all functions, increasing ADA’s eCommerce headcount to over 300 across key markets.

Integrated Services: Offers a full spectrum of services from integrated media, creative, and analytics, to eCommerce technology and solutions.

Through this acquisition, ADA will seek to deepen its strategic partnership with the SingPost Group in distribution and logistics across Asia.

“I am thrilled to expand our eCommerce family – ADA is now over 1,000 strong across 10 markets, comprised of eCommerce practitioners, data and digital specialists, industry experts, and management consultants,” said Srinivas Gattamneni, Chief Executive Officer of ADA.

According to him, the addition of SingPost’s eCommerce arm marks a milestone in ADA’s eCommerce practice expansion plans as the group ramps up its end-to-end eCommerce solutions with enhanced eCommerce technology expertise and services, complementing it with its deeply integrated services of combining media, creative, and analytics.

“This acquisition puts ADA in a unique position to boost eCommerce growth in the Asia Pacific (APAC) region, tapping into an anticipated gross merchandise value (GMV) of $234 billion by 2025 (compound annual growth rate 18 percent),” he added.

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, marketing, eCommerce solutions. Operating across 10 markets in South and Southeast Asia, it partners with leading brands to drive their digital and data maturity, and achieve their business goals.

The firm anchored on the following main services: providing business insights, data enrichment, and advanced analytics; understanding the consumer mindset and designing data-driven creative marketing strategies; executing end-to-end digital marketing solutions for growth hacking, funnel optimisation, and goal optimisation.

ADA complements its unique digital expertise with deep proprietary data of 375 million consumers.

Koh Jin Kiat, SingPost’s Senior Vice President for Customer Engagement and Commercial said eCommerce has a high level of penetration in Southeast Asia today, and this proportion will only set to grow from here.

“This deal is only the start of a strategic partnership with ADA, and we look forward to complementing their business with our wide suite of eCommerce logistics solutions within the Asia Pacific region, making it a win-win for both firms as our clients will get to scale up their operations with ADA’s integrated offerings,” added Koh, who also oversees of SingPost Group’s international business.

SingPost is Singapore’s postal service provider. It is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, the firm is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.

Singapore live commerce enabler Upmesh raises $7.5M Pre-Series A funding led by Monk’s Hill Ventures