Omnichat, a Hong Kong-based omni-channel chat commerce solution provider, said Wednesday it has raised $1.8 million in Pre-A round funding and announced its business expansion plan to Southeast Asia.

Omnichat said in a statement that the funding will finance Omnichat to further expand the business to Southeast Asia (SEA) markets, and the first stop will be Singapore, Malaysia and Thailand.

It said the company will scale its partnership network through collaborating with more SEA smart commerce platforms on solutions integration.

“We will also invest more capital to bolster technology and product development on our all-in-one messaging platform especially the remarketing and Chat & Buy features, realising our mission of converting visitors to customers through chat,” said Alan Chan, Founder and Chief Executive Officer of Omnichat.

The company believes omni-channel retailing will be the megatrends as the spread of COVID-19 accelerated the pace of digitalisation globally.

““Marketing automation through chatbots and integration of different touchpoints are becoming increasingly important to deliver a seamless shopping experience to consumers.” Alan added.

Founded in 2017, Omnichat is an omni-channel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency.

Leveraging on our online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat is committed to empowering brands to deliver personalised shopping experience and drive smart retail transformation.

Achieving 300 percent year on year annual recurring revenue (ARR) growth in the past two consecutive years, Omnichat empowers 5,000+ companies in Asia including Timberland , Lukfook Jewellery, Sa Sa, Tom Lee Music, Kipling, Logitech, Eu Yan Sang, etc. to capture opportunities arising from omni-channel retailing environment.

Omnichat was the graduate of the Greater Southeast Asia accelerator programme AppWorks as well as Hong Kong Science and Technology Parks Corporation (HKSTP)’s incubation programme.

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