Binance, the global blockchain company behind the world’s largest cryptocurrency exchange, announced Thursday it has signed a partnership agreement with the Recording Academy to become the first-ever official cryptocurrency exchange partner for the 64th Annual GRAMMY Awards and GRAMMY Week events, including the inaugural Recording Academy Honors celebration.
As the official crypto exchange partner of the GRAMMY Awards, Binance will continue to work with the Recording Academy throughout the year to bring various Web3 technology solutions and experiences to the organization’s members, events and initiatives, Binance said in a statement.
“As we continue to evolve the Recording Academy for a rapidly changing music industry and for the next generation of creators, we feel that it’s important to work with innovative partners to explore new monetization avenues for our members and create new experiences for music fans. As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world,” said Recording Academy Co-President Panos A. Panay.
The Recording Academy represents the voices of performers, songwriters, producers, engineers, and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the academy honors music’s history while investing in its future through the GRAMMY Museum, advocates on behalf of music creators, supports music people in times of need through MusiCares, and celebrates artistic excellence through the GRAMMY Awards — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, it works year-round to foster a more inspiring world for creators.
“We were impressed by the Recording Academy’s ability to meet changing demands by its community—this is something we mutually share as a company that puts users and people first. Starting with the GRAMMYs, we are excited to work together with the Recording Academy to bring fresh new experiences powered by blockchain and all the great things Web3 technology can bring to entertainment,” said Binance Co-Founder Yi He.
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.