Carzuno, a Singapore-based all-inclusive subscription platform for cars, announced Thursday that it has launched its operations across Thailand.

The company said in a statement it has hired Wisate Kirin (ex-Carro, Toyota, Michelin) and Cathrin Samijtwong (ex-Servcorp, HappyFresh) to spearhead the car subscription operations in Thailand and enhance Carzuno’s service ofering by creating local partnerships, expanding the local team and speed tracking more cars on the platform, specifically electric vehicles (EVs).

The new market entry follows Carzuno’s successful launch in Singapore and oversubscribed pre-seed funding round completed in December 2021.

“We are extremely excited to introduce Thai residents to our car subscription platform, Thailand’s first Expedia for cars – a new form of car ownership that doesn’t require any loans or down payment. We are doing so by replicating the seamless subscription process we have successfully modeled in Singapore, kicking of with 50 car models for every need, including entry-level and high-end cars. I am also thrilled to bring Cathrin and Wisate on board as we look to collaborate with more local partners and improve the online experience of our local customers,

“Following our BETA phase, we have proved our hypothesis that Thailand embraces car subscriptions, and we are humbled and energized by the positive feedback we received from our users and partners,” said Amrt Sagar, Co-Founder and Chief Executive Officer at Carzuno.

Carzuno has quickly expanded in Singapore since its launch in July 2021, registering hundreds of subscribers in only nine months. The wide adoption in Singapore naturally directed the company to extend its technological platform to Thailand, one of the largest automotive markets and one of the highest credit card penetration rates in Southeast Asia. The country also has a sizable expat population who can benefit from a flexible car subscription model for their business and personal needs.

“There is tremendous potential for car subscription services in Thailand as consumers are constantly looking for fuss-free solutions. Carzuno removes the hassle from the traditional car ownership experience for locals and expats. I am excited to work with Amrt, Andrew and the rest of the team to change the way Thai consumers access cars. Our focus is to work closely with our partners and bring onboard brand new cars and EVs in the near future, to cater to the growing customer demand” said Wisate Kirin, General Manager at Carzuno Thailand.

Founded in April 2021 by two automotive veterans with over 25 years of industry experience, Carzuno is an all-inclusive, fully digital car subscription platform headquartered in Singapore. The platform’s mission is to eliminate the pain points of traditional automotive ownership and provide better convenience and accessibility for drivers with a simplified digital signup process that only requires a credit card, an all-in-one fat monthly fee and flexible subscription packages from one to 24 months.

The firm also supports the digitalizaton of automotive rental and leasing companies through partnerships with established international rental players such as Avis and Sixt, as well as local feet owners and leasing companies. By powering their digital customer acquisition channels, it helps them attain higher vehicle utilization and maximize their return on investment. offers monthly packages ranging from one to 24-month car subscription plans where users can discover their dream car and subscribe to it with just their credit card. The fully digital process takes three minutes: the users need to select their car, fill up a short form and pay using their credit card. The chosen car will be delivered to their doorstep in under 24 hours, similar to Carzuno’s service in Singapore.

The flat monthly subscription fee includes everything from the car, insurance, servicing, taxes and a 24/7 breakdown service hotline. Subscribers can also change their cars at the end of their subscription period based on their needs and lifestyles. Carzuno offers over 50 models in Thailand, including entry-level cars such as Toyota Yaris and high-end cars like Ferrari and Porsche.

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