Insider, a Singapore-based marketing tech firm, announced Monday a $121 million Series D round led by Qatar Investment Authority (QIA), at a $1.22 billion valuation.

Other investors participating in the round include Sequoia Capital, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst, Insider said in a statement.

It said the additional capital will be used to fuel rapid global expansion, enhance the company’s core technology and scale global sales and marketing investments.

Insider has aggressive global hiring plans and anticipates creating more than 2,000 jobs over the next four years, with an emphasis on hiring female engineers to fill hundreds of research and development (R&D) and product development positions.

“We’ve been blitzscaling remarkably in the past three years and achieved 3X growth. In the same period, our global team grew by 300 percent, and our customer base continues to increase. Following our aggressive expansion in Asia, Europe and Latin America (LATAM), we’ll carry this momentum in the U.S. market. We are a trusted software partner to leading global brands like Samsung, Singapore Airlines, GAP, MAC, and Santander. We are laser-focused on bringing Insider to additional markets, and becoming the number one choice for every marketer on this planet,” said Insider Founder and Chief Executive Officer Hande Cilingir.

Today’s consumers engage digitally with brands across six or more channels on average. Marketers are challenged with engaging with customers on their preferred channels when they are most active. Insider artificial intelligence (AI)-powered platform brings together the most extensive set of personalization capabilities with emerging messaging channels like WhatsApp, Facebook, RCS, and SMS.

Its technology coordinates all offline and online data into a unified platform that allows enterprise marketers to connect customer data across channels and systems to reveal interests and preferred touchpoints; predict future behavior with an AI-powered intent engine, such as which customer segments are likely to convert, buy, and churn; orchestrate and deliver individualized, optimized experiences to customers with the fastest time to value.

Its channel integrations take minutes to reduce dependency on internal information technology (IT) teams. The platform enables digital marketers to drive growth across channels and throughout the funnel from acquisition to activation, revenue, and retention, thereby impacting return on investment (ROI) metrics such as conversion rate, customer acquisition cost (CAC), lifetime value (LTV), and average order value.

With this funding milestone, the company also became one of a few female-led software as a service (SaaS) unicorns in the world.

“QIA is constantly looking for innovators, both in the Middle East and North Africa (MENA) region and globally, in line with our increasing focus on the tech space. Insider clearly stands out in the marketing technology ecosystem, and its highly personalized results can provide value to both audiences and businesses,” said Mansoor bin Ebrahim Al-Mahmoud, Chief Executive Officer of QIA.

Insider platform is used by marketing teams at more than 1000+ global enterprise brands, including industry powerhouses such as Samsung, GAP, Santander, Vodafone, IKEA, MAC, Virgin, Toyota, Singapore Airlines, Madeira Madeira, Marks & Spencer, BBVA, and Estée Lauder.

“Companies that can deliver delight for their customers are the ones that win. And Insider is doing just that: using next-level individualization to help brands deliver delight to their customers. And without a doubt, this is the future of customer experience (CX),” said Pieter Kemps, Principal of Sequoia Capital.

Joe De Pinho, Principal at Riverwood Capital, said: “The bar for competition has been raised across the board in SaaS over the past five years. Insider stands out as an outlier. Hande is a truly exceptional leader and, backed by her brilliant co-founders and teams, is building a world-class software company with capabilities beyond those of many in the Valley. Theirs is a different mindset: one that breaks past boundaries and makes what seems impossible to many, a possibility.”

Founded in 2012 by Cilingir (CEO), Serhat Soyuerel (Chief Revenue Officer), Arda Koterin (Chief Customer Officer), Sinan Toktay (Chief Technology Officer), Okan Yedibela (Vice President of Engineering), and Muharrem Derinkök (Chief Product Officer), the Insider team has more than 700 team members from 41 different nationalities across 28 countries worldwide. It is a female-led organization with 60 percent of top executives in the company, including the Chief Executive Officer, Chief Marketing Officer, Chief Financial Officer, and Chief Human Resource Officer, being women.

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