Fave, Southeast Asia’s smart payments app, said Thursday it has appointed former Touch ‘n Go (TNG) executive Arvindd Selvaratnam as its Regional Chief Product Officer (CPO).

Fave said in a statement that Arvindd will be overseeing the company’s regional product roadmap and strategic planning, and will be leveraging various emerging opportunities for Fave in their next phase of growth.

As CPO, Arvindd will also be leading product design and development efforts to further accelerate Fave’s direction in the buy now pay later (BNPL) sector.

Arvindd brings with him a range of experiences from digital telco, product development and digital payment verticals from previous stints in Malaysia and Cambodia.

Previously holding the position of product lead at TNG Digital, he simultaneously managed online and offline product domains, cross border payments, and in-app bill payments.

Arvindd was also part of the founding team at Boost, an Axiata Company – one of Malaysia’s largest e-wallet where he led the product team focused on growing its user base and providing the best user experience for customers.

Fave Chief Executive Officer Joel Neoh said that Arvindd’s product and fintech ecosystem expertise will be instrumental in building towards Fave’s mission in making shopping
rewarding and special.

“He will be responsible for providing consumers with simpler and more convenient ways to shop online and offline, increase affordability and innovate on fintech product offerings across the region,” he said.

Arvindd said that he is excited to be part of the team that is committed to facilitating rewarding and affordable digital shopping experiences in addition to collaborating with the ecosystem to bring smooth payment solutions to customers and merchants at scale through Fave partners.

“It is high time to join Fave at the growth stage with BNPL and online shopping becoming salient parts of consumer behavior in Southeast Asian markets. We are looking to expand our product and engineering teams and are hiring over 20 roles to work on various payment solutions,” said Arvindd.

Following the recent appointment of Gary Yeoh, Malaysia Country Manager and Arvindd Selvaratnam, Chief Product Officer, Fave is all set to kickstart the year with its latest hires bringing rewarding solutions for both merchants and customers.

Fave is one of Southeast Asia’s fintech platform providing a smart payment app for the smart generation of consumers to pay and save. It also empowers offline businesses to grow and digitally connect with their customers in a whole new way.

The company is on a mission to maximise joy and value in every shopping experience and accelerate the offline world’s transition to the digital economy. It currently operates in over 35 cities across Malaysia, Singapore, Indonesia and India.

Fave is part of Pine Labs Group of Companies – a merchant platform company that provides financing and last-mile retail transaction technology.

Fave partners Google Pay to offer cashback to Singaporean users