FTAG Ventures has spearheaded a S$6 million ($4.45 million) bridge funding round for BeLive Technology, a Singapore-based livestreaming solutions firm aiming to expand its presence globally by establishing partnerships with e-commerce giants, apps and brands.

This development follows news last year when FTAG Ventures announced that it had acquired a significant stake in BeLive Technology, whose shareholders include notable names such as Mediacorp, Singapore’s largest content creator and national media network, and the current Speaker of the Parliament of Singapore Tan Chuan Jin.

BeLive Chief Executive Officer Kenneth Tan said in a statement that this funding round will allow the startup to grow its team, further innovate and build its product lines, deepen its AI and machine learning capabilities in live streaming, and expand its operations beyond Southeast Asia.

BeLive Technology is a provider of live streaming solutions in Southeast Asia. Its platform employs advanced artificial intelligence and machine learning developed specifically for live video analysis, live shopping, and interactive live streaming. Live streams powered by BeLive Technology have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content. It employs 80 people across its locations in Singapore, Vietnam, and Shenzhen.

BeLive Technology also powers live commerce for businesses like Zalora, Tumi and Bath and Bodyworks under the Valiram Group, Rakuten Group, and Bukalapak.

“We have seen an exponential growth in the live streaming industry, particularly live commerce. Businesses are ready to adopt the use of interactive live streaming as a means to improve their business metrics and safeguard their business in a pandemic,

“The pandemic has changed the way we do business profoundly, and this will persist even in a post-pandemic world. BeLive Technology has a strong suite of products which continues to serve notable names globally. Their foresight to develop and include AI and machine learning capabilities for their clients will trailblaze the industry even further. As a venture builder, we are excited to build the business alongside them,” said Caleb Chew, Principal of FTAG Ventures.

FTAG Ventures, the venture arm under the FTAG Group, is a venture builder with a focus on fast-growing companies. FTAG Ventures identifies exceptional businesses spanning across multiple sectors such as financial technology, media, education and mobile industries and work alongside the founders to bring on positive and transformational change.

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