• Pitch Showcase: November 25, 2021  |  1400H – 1530H (GMT+8)
  • Registration Deadline: November 21, 2021
  • Shortlist Notification: November 22, 2021
    *Only shortlisted startups will be notified.


  • Closed-door private pitch
  • Face to face with 4 VCs
  • 5 minutes live online pitch + 7 minutes Q&A

Joining requirements

If you are a startup based in Southeast Asia, have an MVP, and are looking to fundraise from SEED to Post-A round, we invite you to join us this year and get the right connections to propel your vision forward!

Our panel of investors are from the region and have active funds as well as networks that can potentially help you grow and expand.

Express your interest to pitch at Life’s A Pitch! and we will match you with the right investors so that you get a higher chance of securing your fundings. This year, we will make sure that you get a follow-up 1-1 with the VCs that you pitch to.

Special Domain Focus: Sustainable Development

Register today: https://forms.gle/eM53Kvv4eK69dDAB6

For Investors: To register interest to participate in the deal sourcing portion, express your interest here.

Last Session …

Life’s A Pitch! 17 concluded on 28th October 2021 and we had five lifestyle- and consumer-focused Startups pitch to renowned investors.

Advantir Innovations – Swirl.GO (Singapore)

With Swirl.GO, our vision is to democratize the dessert experience and bring it anywhere you want it to be. How so? Our countertop-sized machine has zero food contact & requires no cleaning. Outside of being self-service, it can also create a full range of flavors and desserts to satisfy the most discerning dessert lover.

FLUX (Malaysia)

At Flux, we help consumers and companies redefine car ownership. We offer a multi-brand all-inclusive monthly car subscription service that offers you the ability to subscribe and swap cars as your needs change. Our concierge service will handle all the administration, including a door-to-door delivery service.

Retailetics (Malaysia)

Retailetics aims to be the most innovative Retail Automation company in the world, building affordable technologies for both small and large retailers alike. We are an applied technology company building new and innovative retail concepts and experiences. We know that retailers want to offer consumers a great experience every time they step into the store, but experience costs money, lots of it.

Joynco (Thailand)

JOYNCO is an O2O company to develop retail, restaurants, and products based on culture and customer integrated experiences.

FishyHub (Singapore)

FishyHub is a one-stop marketplace and social platform that empowers aquarium keepers, especially new hobbyists, to build their dream aquariums easily and intelligently using AI and gamification.

Thanks to the VCs who joined in:

  • Kairous Capital
  • Plug and Play
  • Quest Ventures