Japan-headquartered eGift platform Giftee, Inc. announced on Friday that the company, together with its subsidiaries Giftee Malaysia and Giftee Mekong, have invested in TADA Network which provides an end-to-end loyalty and rewards platform TADA in Indonesia.

In addition, the company said Giftee’s subsidiaries, Giftee Malaysia and Giftee Mekong have started a Business collaboration with TADA Network PTE in Malaysia and Vietnam in August 2021.

“TADA is one of the world’s leading loyalty and rewards platforms, offering a wide range of features including subscription, membership, and referral. Through this capital and business alliance, we are very much looking forward to collaborating with TADA Network, mainly in the Southeast Asia region, by linking our eGift Platform Business, eGift Service, and TADA’s platform,” Giftee Chief Executive Officer Mutsumi Ota said in a statement.

The investment into TADA Network marks Giftee’s second major investment outside of Japan as part of its expansion in Southeast Asia. TADA Network will allocate the funds received through this investment to further functional enhancement of TADA, their end-to-end customer retention platform, as well as expanding markets in Southeast Asia.

Both companies have agreed on a business alliance and started collaborating in Malaysia and Vietnam in August 2021.

TADA is an end-to-end loyalty and rewards platform that enables businesses to build deep relationships with their customers, channels, and employees. TADA connects businesses to collaborate within its network. It is a universal solution that is integrated with other platforms to create an ecosystem around customer funnels and is already adopted by local as well as global enterprises.

With over 400 clients, TADA is currently serving companies across rapid-growth industry verticals from banking, insurance, consumer goods, restaurants, among others. It has a portfolio of customers ranging across names such as AXA, Allianz, DBS, UOB, Castrol, Exxon, Kalbe Nutritionals, and Erha Dermatology, among many others.

As the first step of the collaboration, Giftee said TADA’s platform has been linked to the eGift Service of Giftee Malaysia and Giftee Mekong, providing new solutions that help improve customer loyalty for Giftee Malaysia and Giftee Mekong’s customers.

Giftee group will also expand its eGift Service and eGift Platform business in Southeast Asia beyond the Malaysian and Vietnam market in collaboration with TADA Network PTE.

Founded in 2010, giftee Inc is a Japan headquartered eGift platform that provides a total end-to-end solution from e-gift issuance to distribution. The company was listed on the Tokyo Stock Exchange Mothers board in 2019 and transferred to the First Section of the Tokyo Stock Exchange in December 2020.

In 2018, the company set up a subsidiary in Malaysia, Giftee Malaysia. In 2021, a new joint venture Giftee Mekong was incorporated between Giftee Malaysia and Mekong Communications Company in Vietnam.

Featured image credits: TADA

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