Troopers Malaysia, a Malaysia-based digital HR solutions platform closed on a Series A funding of up to 4 million ringgit (approximately $950,000) from marketing service group Shopper360 Sdn Bhd, a wholly-owned subsidiary of Singapore-listed Shopper360 Ltd.
Shopper360’s investment and strategic partnership will provide Troopers the leverage to implement some of the company’s business plans. The investment will be used for technology development, marketing, and working capital to further expand its business In Malaysia, Troopers said in a statement on Monday.
“Mobile continues to be a major platform for people to consume media, shop, and pay for goods and services. Therefore, it is only natural that we allow people to also search for jobs and short-term work through a mobile app. We see ample synergies with Shopper360 to grow our business further,” said Troopers Founder and Chief Executive Officer Joshua Tan.
Troopers digital mobile platform enables the automation of gig matching and allows workers to choose where and when they want to work, and employers have access to a wide talent pool for all types of part-time / once-off gigs.
Founded by Tan and Kelvin Lee in 2017, Troopers said it is revolutionizing the existing part-time recruitment culture and structure in Malaysia to create an eco-system that is reliable, efficient, and effective for their stakeholders.
Troopers conducts all its recruitment, selection, talent management, payroll and training via the app and have hired more than 100,000 headcounts over the past four years in a variety of roles and jobs across Malaysia.
Since the introduction of its mobile app in June 2021, it has generated more than 35,000 users and placed more than 20,000 jobs translating to RM1.2 million of income in just two months.
Troopers is a digital manpower solutions company that specializes in part-time recruitment, human resource management, and technology-enabled job matching for the gig economy. Troopers aims to provide a safe and secure working environment for individuals while providing clients with access to a well-trained and talented flexible workforce. Troopers have increased market shares and managed to penetrate the Malaysian market via their reliable, transparent, and accountable eco-system strategy.
shopper360 is a shopper marketing services provider in the retail and consumer goods industries in Malaysia with more than 30 years of experience in the in-store advertising industry. The group offers a range of field, digital and shopper marketing and advertising services.
It also provides sales distribution services for products and brands. The group consists of ten agencies in Malaysia, Singapore, and Myanmar, namely Pos Ad, Jump Retail, Retail Galaxy, shopperplus Malaysia, Tristar Synergy, Gazelle Activation, Marvel Distribution, She Distribution, shopperplus Singapore, and shopperplus Myanmar.
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