ARTIFICIAL intelligence (AI) company Pulsifi, which is based in Singapore and Malaysia, has raised US$1.8 million in angel funding to boost its expansion to new markets in Europe and accelerate product enhancement. This investment brings Pulsifi’s total funding to $4 million.

New investors in this round include Aaron Chen, founder of KVC group of companies, Kairous Capital, and Rajesh Lingappa, co-founder & former CTO of RedMart, who are joined by existing investors.

Pulsifi has operational bases in Malaysia and Singapore, and customers in six Southeast Asian countries including Nestlé, RB, Heineken, Baxter, Singtel, and Hartalega. Pulsifi’s People Data Platform predicts outcomes of people at work with over 90% accuracy, helping enterprises significantly improve quality and efficiency in Talent Acquisition and Talent Management.

“With COVID-19, we had to adapt our plans for 2020. We are fortunate to still hit the goals we set out to achieve. During the pandemic, we expanded to serving customers in the healthcare, high-growth manufacturing and telco sectors,” said Jay Huang, Co-founder & CEO, Pulsifi.  “As employers became more selective in hiring, we took the opportunity to enhance our platform to better support our customers with their existing employees as well.”

Investor Aaron Chen, founder of KVC group of companies, which has multiple businesses in diverse industries and countries, said, “As a strong believer in bringing out the potential of people, I was struck by how the Pulsifi team is also so passionate about that vision. Pulsifi benefits any company that values its people, and I am keen to support its growth among my businesses and around the world.”

“Pulsifi is a unique B2B company that built a compelling product that is relevant globally, not only in its home markets,” added Joseph Lee, partner at Kairous Capital, a cross-border venture capital firm. “We are excited to partner Pulsifi on their journey to achieve their ambitions.”

Pulsifi’s People Data Platform unifies multiple hard skills and soft traits data on each candidate or employee, and accurately predicts each person’s work styles, role fit, culture fit, and other outcomes. Pulsifi’s People Science is backed by over 50 years of organizational psychology research. With this latest round of funding, Pulsifi is committed to strengthening its product development across the talent lifecycle from hiring selection to high-potential employee management, to personalized learning and development.

“Talent Acquisition and Management at scale is very hard, and I experienced this first hand. Pulsifi is solving this problem in a very unique way, and the team has built a strong technology platform to do so at scale,” said Rajesh Lingappa, Co-founder and Former CTO, RedMart.

Fresh off winning first place at the HR Tech PitchFest 2020 by HRM Asia last month, Pulsifi is expanding its market coverage through partners, from Southeast Asia to Europe. Pulsifi is also strategically partnered with SAP SuccessFactors, a global leading human capital management software platform, having graduated from the inaugural SAP.iO Foundry in Singapore last year.

“Our regional team has been working with Pulsifi to support multiple countries within Nestlé.  They have been flexible to our needs and dependable as a thought partner. They have incorporated our feedback to improve their product proposition which is well appreciated. I look forward to a more fruitful partnership, as we expand further to more countries” said Anjali Menon, head of talent center of competence – Asia Oceania and Sub-Saharan Africa, Nestlé.

“Predictive Analytics and AI are taking HR and business to the next level, and Pulsifi is successful in partnering enterprises with their innovation. With many of their customers headquartered in Europe, the market is a natural expansion for Pulsifi,” said Peter Vogt,  Advisor to Pulsifi, Former Chief HR Officer, Nestlé and Chairman, Nestlé Deutschland.

“I am excited to support Pulsifi’s growth globally.”