POPS WORLDWIDE Founder & CEO Esther Nguyen on the importance of localization in digital entertainment [TechNode Global Q&A]

“For POPS WORLDWIDE, we recognize the importance of localization and hence we have a team for each market, creating local content for the local audience. We also help brands and creators to think local and go global–providing them with the local expertise they need to reach out to over 407 million fans.”